Category
Tech
Delegated Interfaces
Trend cluster
Category
Appified
Travel
The travel industry adapts to the digital age with tech-optimized services.
3.6
Trend score
Trend
What is the Appified Travel trend?
Appified Travel: Technology has intersected with travel on multiple different levels, from immersive entertainment to increased convenience. When it comes to the latter, airlines are offering customized apps and services that ensure that the often-strenuous process of flying is as streamlined as possible. This type of high-tech customization reveals that brands are going the extra mile in a concerted effort to build consumer loyalty.
Trend themes
Themes within the Appified Travel trend
Three behaviours holding the trend together01
Customized Travel Apps
Airline companies are now investing in personalized smartphone apps to streamline the booking process and make it easier for consumers to have a stress-free flight experience.
02
Wearable Travel Apps
Airlines are now releasing travel apps optimized for smartwatches, specifically the Apple Watch, allowing users to easily access travel information and receive real-time updates.
03
Last-Minute Travel Apps
Travel apps like 6weekends provide an inexpensive and efficient way for consumers to book quick, unplanned trips as a result of the rise of digital technology making travel more accessible and affordable.
Industry implications
What the Appified Travel trend means for industry
Where the trend changes the playbookFor
Mobile App Development
Business professionals in the tech industry can take advantage of the increasing prevalence of mobile travel apps by developing new custom apps that simplify the travel experience even further.
For
Wearable Technology
As the market for smartwatches continues to grow, professionals in the wearable tech industry can develop and optimize travel apps for these devices to provide convenience and accessibility for travelers on the go.
For
Beacon Technology
Innovators in the beacon technology industry can explore how beacons can be used to personalize airport experiences and optimize navigation, improving the travel experience for millions of people each year.
Trend signals
Trend signals for Appified Travel
Trend score 3.6 out of 10, from popularity 61%, activity 41%, freshness 8%.
Popularity61%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Appified Travel trend
5 featured examples from Feb 21 to Nov 6, 2015CategoryTech
Smartwatch Travel Apps
Emirates Airlines Releases their First-Ever Apple Watch App
Utilizing wearable technologies and data analytics to enhance the travel experience for customers.
CategoryWorld
Wristworn Travel Apps
easyJet's Mobile Travel App Caters to Apple Watch Users
The hospitality industry can incorporate wearable technology as a means of improving and personalizing guests' travel experiences.
CategoryTech
Last Minute Travel Apps
This App Helps Users Book Spontaneous Weekend Getaways
The travel industry can explore innovative ways to cater to the growing demand for spontaneous trips and affordable vacation options, by leveraging technology and developing conve…
CategoryTech
User-Friendly Flight Apps
Concept for a New Turkish Airlines App Would Be Intuitive to Navigate
Opportunity for airlines to develop intuitive and specialized mobile apps that enhance the booking experience for customers.
CategoryTech
Airport Navigation Apps
United Airlines' App Now Includes a Beacon-Powered Airport Map
Airlines can incorporate indoor airport maps and beacon technology into their apps to enhance the travel experience for their passengers.
