Category
Lifestyle
Assisted Choices
Trend cluster
Category
Disguised
Tech
Tech packaging takes on an obscure aesthetic to pique interest.
4.0
Trend score
Trend
What is the Disguised Tech trend?
Disguised Tech: Going beyond typical designs and labeling, brands, like those in the tech industry, are turning to obscure aesthetics to add a sense of intrigue. Integrating designs that disguise tech products as food items or pieces of clothing, retailers are using deceptive imagery to not only visually enhance packaging, but also make the process of opening goods more experiential.
Trend themes
Themes within the Disguised Tech trend
Three behaviours holding the trend together01
Disguised Tech
Brands are turning to obscure aesthetics to disguise tech products and create intrigue.
02
Luxury Packaging
Designers are rebranding everyday items with luxury packaging to increase perceived value.
03
Sustainable Packaging
Companies are developing sustainable packaging solutions that are both eye-catching and convenient for consumers.
Industry implications
What the Disguised Tech trend means for industry
Where the trend changes the playbookFor
Technology
Tech companies can take inspiration from disguised tech and consider how they can package their products in a more intriguing way.
For
Consumer Goods
Consumer goods companies can elevate their products by rebranding them with luxury packaging that increases their perceived value.
For
Sustainability
Companies in various industries can explore sustainable packaging solutions that are both convenient for consumers and environmentally friendly.
Workshop question
Think about a tactic that you could implement into your brand strategy to captivate the consumer's visual focus?
Trend signals
Trend signals for Disguised Tech
Trend score 4.0 out of 10, from popularity 62%, activity 51%, freshness 8%.
Popularity62%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Disguised Tech trend
4 featured examples from Jan 29, 2013 to Mar 30, 2015CategoryMarketing
Juice-Inspired Phone Chargers
This Tech Packaging Concept is Inspired by Grocery Items
The electronics industry can explore how sustainable and unique packaging designs can enhance their product lines and personal branding efforts.
CategoryMarketing
Faux-Denim Branding
Lucky Brand Tech Accessory Packaging Matches the Beloved Jeans
Fashion brands can extend their reach into tech accessories, creating cross-marketing opportunities and expanding their product line.
CategoryTech
Novel Smartphone Packaging
This Phone Package Design Takes Inspiration from a Hardcover Book
Incorporating creative and innovative packaging design can help differentiate products in a highly competitive consumer electronics market.
CategoryArt & Design
Perfume Packaged Printer Ink
Design Student Celeste Watson Decided to Pakcage Ink Like Chanel No.5
Disruptive innovation opportunity: Incorporate luxury aesthetics and design into printer ink packaging to differentiate in a competitive market.
