Category
Lifestyle
Festive Fusions
Trend cluster
Category
In-Store
Projected
Projected displays create whimsy, interactivity and prestige.
5.0
Trend score
Trend
What is the In-Store Projected trend?
In-Store Projected: As consumers become more and more exposed to multimedia entertainment, it becomes increasingly difficult to capture their attention through advertising and retail displays. Projected displays add a multi-sensory, interactive element to branding that not only captures attention, but creates more opportunity for brand interaction.
Trend themes
Themes within the In-Store Projected trend
Three behaviours holding the trend together01
Projected Displays
Brands are leveraging projected displays to create interactive and engaging in-store experiences.
02
Interactive In-Store Displays
Retailers are exploring technology-driven interactive in-store displays to create engaging customer experiences and boost sales.
03
Virtual Technology Shops
Tech companies are setting up virtual reality tours of their stores to create immersive experiences for customers, even without a physical presence.
Industry implications
What the In-Store Projected trend means for industry
Where the trend changes the playbookFor
Retail Industry
The use of projected displays, interactive in-store displays, and virtual technology shops create new ways for retailers to engage with customers and drive sales.
For
Furniture Industry
Augmented reality technology is enabling users to try out different furniture designs and try different shades in-store, opening up new opportunities for the industry.
For
Tech Industry
The trend towards digital retail showrooms and virtual technology shops is creating new avenues for tech companies to showcase their products in an immersive and engaging way.
Workshop question
In what ways could your products or services benefit from a multi-sensory experience?
Trend signals
Trend signals for In-Store Projected
Trend score 5.0 out of 10, from popularity 77%, activity 66%, freshness 8%.
Popularity77%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the In-Store Projected trend
5 featured examples from Sep 17, 2014 to Mar 18, 2015CategoryTech
Virtual Technology Shops
Google's Virtual Shop Simulates its Branded Retail Space in London
Retail companies can use virtual reality technology to create immersive shopping experiences that drive customer engagement and increase sales.
CategoryTech
Interactive In-Store Displays
Kate Spade Introduces Perch Technology to Better Customer Experience
The retail industry can leverage interactive in-store displays to create immersive experiences and increase customer engagement.
CategoryBusiness
Projected Design Previews
The Smart Projection Device Helps With Upholstery and Furniture Shopping
The use of augmented reality and real-time upholstery projections can revolutionize online furniture shopping and enhance the customer's online shopping experience.
CategoryBusiness
Digital Product Showrooms
Made.com's Display Shows Off Items Available Online and In-Store
Improving the in-store and online shopping experience for furniture customers through interactive showrooms.
CategoryBusiness
Digital Retail Showrooms
Tommy Hilfiger's High Tech Retail Concept Gets Introduced in Amsterdam
Digital showrooms have the potential to disrupt the fashion retail industry by merging technology and traditional shopping experiences.
