Products and services aim to foster a sense of togetherness during meals
Implications - With consumers' lives busier than ever, the sense of intimacy and togetherness that was once present during family meal-times is now dwindling. People are more likely to eat alone or while on-the-go, and even meals shared with family and friends are cut short or interrupted by a barrage of e-mails and phone calls. In order to rectify this situation, apps and products that encourage bonding and socialization during meals are on the rise, suggesting a desire for a return to family-focused ritual and tradition.
Trend Themes
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Meal-time Bonding — Apps and products that encourage bonding and socialization during meals are on the rise.
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Group Meal Ordering — Food delivery services designed to make group food deliveries easier to carry out, minimizing mistakes and mix-ups.
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Family Dinner Apps — Apps that encourage families to get together in real life and converse over food, to make mealtime special again.
Industry Implications
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Food and Hospitality — Apps, products, and services that encourage bonding and socialization during meals appeal to the food and hospitality industry.
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Technology — Technology companies have developed mobile apps for group meal ordering and family dinner apps to bring people together.
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Recruiting — Firms like Lunchcruit are using the meal experience as an opportunity for organic recruiting.
6 Featured, 50 Examples:
124,970 Total Clicks
Date Range:
Feb 15 — Oct 15
Trending:
Mild
Consumer Insight Topics:
