Category
Lifestyle
Assisted Choices
Trend cluster
Category
Connected Meal
Time
Products and services aim to foster a sense of togetherness during meals.
4.0
Trend score
Trend
What is the Connected Meal Time trend?
Connected Meal Time: With consumers' lives busier than ever, the sense of intimacy and togetherness that was once present during family meal-times is now dwindling. People are more likely to eat alone or while on-the-go, and even meals shared with family and friends are cut short or interrupted by a barrage of e-mails and phone calls. In order to rectify this situation, apps and products that encourage bonding and socialization during meals are on the rise, suggesting a desire for a return to family-focused ritual and tradition.
Trend themes
Themes within the Connected Meal Time trend
Three behaviours holding the trend together01
Meal-Time Bonding
Apps and products that encourage bonding and socialization during meals are on the rise.
02
Group Meal Ordering
Food delivery services designed to make group food deliveries easier to carry out, minimizing mistakes and mix-ups.
03
Family Dinner Apps
Apps that encourage families to get together in real life and converse over food, to make mealtime special again.
Industry implications
What the Connected Meal Time trend means for industry
Where the trend changes the playbookFor
Food and Hospitality
Apps, products, and services that encourage bonding and socialization during meals appeal to the food and hospitality industry.
For
Technology
Technology companies have developed mobile apps for group meal ordering and family dinner apps to bring people together.
For
Recruiting
Firms like Lunchcruit are using the meal experience as an opportunity for organic recruiting.
Trend signals
Trend signals for Connected Meal Time
Trend score 4.0 out of 10, from popularity 73%, activity 39%, freshness 8%.
Popularity73%
Activity39%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Connected Meal Time trend
6 featured examples from Feb 28 to Oct 27, 2015CategoryTech
Startup Networking Apps
Lunchcruit Builds Professional Connections Through Sit-Down Meals
Lunchcruit disrupts the traditional recruiting industry by offering a more personalized and enjoyable experience.
CategoryLifestyle
Group Lunch Ordering Services
LunchLoop Makes Group Food Orders Easier
The food delivery and catering industry can benefit from the trend of group lunch ordering services by providing additional services to cater to group orders and streamline the or…
CategoryLifestyle
Food-Focused Recruiting Sites
Lunchcruit Pairs Job Seekers with Companies for Free Lunch Dates
HR departments can utilize Lunchcruit's concept to hire top talent in other industries by offering them a unique and casual recruitment experience.
CategoryLifestyle
Social Media Supper Hosts
Cookening Brings Strangers Together to Eat Dinner at the Same Table
Cookening disrupts the traditional dining industry by offering a platform for budding chefs and food enthusiasts to connect and share meals.
CategorySocial Good
Familial Dinner Apps
DinnerCall is a Family Dinner App That Aims to Make Mealtime Special Again
Opportunities for app developers and designers to tap into the potential of social and family-oriented apps like DinnerCall to promote meaningful engagement by users.
CategoryTech
Mobile Meal-Sharing Communities
A Dinner Party App Brings Neighbors Together for Home-Cooked Food
Introducing mobile apps that facilitate the hosting of home-cooked meals and bring neighbors together for socializing.
