Female consumers turn to mobile applications for a sense of security
Implications - Though gender equality is an increasingly important issue to consumers, assault and violence remain very real threats for women. In an effort to stay autonomous and self-reliant, women are turning to apps and devices that enhance their sense of security. Technological advancements dedicated to ensuring female safety indicate that women are taking a proactive approach to their personal well-being.
Workshop Question - How can your brand help to instill a sense of power and control within your consumers?
Trend Themes
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Personal Safety Apps — Smartphone apps with GPS tracking and panic buttons increase personal safety of users.
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Wearable Safety Devices — Personal safety devices that are both functional and fashionable are rising in popularity and disrupting traditional accessories.
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Consent Verification Apps — Apps that encourage users to discuss and verify consent aim to prevent sexual violence and spark important conversations about the topic.
Industry Implications
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Fashion and Accessories — Fashion companies can collaborate with tech companies to create wearable safety devices that complement their clothing lines and appeal to consumers.
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Personal Security Services — Companies that provide personal security services can incorporate the use of technological advancements in their business model.
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Mobile App Development — App development companies can explore the niche of safety-related applications and create solutions for various industries.
7 Featured, 63 Examples:
372,443 Total Clicks
Date Range:
Mar 14 — May 15
Trending:
Warm
Consumer Insight Topics:
