Category
Tech
Delegated Interfaces
Trend cluster
Category
Digitized
Safety
Female consumers turn to mobile applications for a sense of security.
3.9
Trend score
Trend
What is the Digitized Safety trend?
Digitized Safety: Though gender equality is an increasingly important issue to consumers, assault and violence remain very real threats for women. In an effort to stay autonomous and self-reliant, women are turning to apps and devices that enhance their sense of security. Technological advancements dedicated to ensuring female safety indicate that women are taking a proactive approach to their personal well-being.
Trend themes
Themes within the Digitized Safety trend
Three behaviours holding the trend together01
Personal Safety Apps
Smartphone apps with GPS tracking and panic buttons increase personal safety of users.
02
Wearable Safety Devices
Personal safety devices that are both functional and fashionable are rising in popularity and disrupting traditional accessories.
03
Consent Verification Apps
Apps that encourage users to discuss and verify consent aim to prevent sexual violence and spark important conversations about the topic.
Industry implications
What the Digitized Safety trend means for industry
Where the trend changes the playbookFor
Fashion and Accessories
Fashion companies can collaborate with tech companies to create wearable safety devices that complement their clothing lines and appeal to consumers.
For
Personal Security Services
Companies that provide personal security services can incorporate the use of technological advancements in their business model.
For
Mobile App Development
App development companies can explore the niche of safety-related applications and create solutions for various industries.
Workshop question
How can your brand help to instill a sense of power and control within your consumers?
Trend signals
Trend signals for Digitized Safety
Trend score 3.9 out of 10, from popularity 57%, activity 52%, freshness 8%.
Popularity57%
Activity52%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Digitized Safety trend
7 featured examples from Mar 16, 2014 to May 26, 2015CategoryFashion
Protective Ring Alarms
The Siren Ring is a Powerful Personal Safety Device and Stylish Wearable
The jewelry industry could benefit from incorporating personal safety features into wearable designs as a way to expand their product line and appeal to the safety-conscious marke…
CategoryTech
Chic Hi-Tech Jewelry
CuffLinc's Wearable Technology Promotes Style and Safety
The fashion industry has an opportunity to incorporate wearable technology into their products to appeal to tech-savvy consumers who place a high value on style.
CategoryLife-Stages
Undercover Distress Devices
This Location Tracker Informs Loved Ones of Your Unsafe Circumstances
The personal security industry could explore using similar technology to create innovative devices that prioritize personal safety.
CategoryTech
Personal Security Apps
Emergensee Turns Smartphones into Hi-Tech Security Systems
Disruptive innovation opportunity: Engage in mobile app development to create personal security apps that provide enhanced safety and peace of mind.
CategoryTech
Consensual Intimacy Apps
The Good2Go App Attempts to Foster Positive Communication About Consent
Disruptive innovation opportunity: Build dating apps with built-in consent features to promote safer and more respectful interactions.
CategoryTech
Taxi App Safety Measures
Uber Introduces SOS Button to Strengthen Rider Security
The adoption of safety measures like the SOS button can help ride-hailing services enhance their reputation and attract more users.
CategoryTech
Empowering Safety Apps
Girl+ Gives Women Peace of Mind with a Mobile Panic Button
The mobile app development industry can capitalize on the growing demand for safety apps by creating user-friendly and feature-rich platforms that cater specifically to women's sa…
