After a few reports of sexual abuse in India, Uber has introduced an SOS button to increase security for riders. Available as an in-app update, it will "allow users to share details of their rides with up to five contacts and to call the police using a new SOS button in case of an emergency," writes The Verge.
These contacts will be able to track the ride in real-time, which will make any driver think twice about taking advantage of his or her fare. Not to mention that the SOS button will provide a peace of mind to riders. It was created with the help of a "local team of specially-trained safety experts," according to a statement released by Uber last year.
What Makes This Trend Stand Out
- Increased Rider Security
- The introduction of an SOS button in taxi apps like Uber strengthens safety measures and provides increased security for riders.
- Real-time Ride Tracking
- The ability to track rides in real-time creates a deterrent for drivers who may consider taking advantage of passengers.
- Collaboration with Safety Experts
- Working with specially-trained safety experts helps improve safety features and builds trust with app users.
Sectors Adopting This
- Ride-hailing Services
- The adoption of safety measures like the SOS button can help ride-hailing services enhance their reputation and attract more users.
- Personal Safety Devices
- The integration of real-time tracking and emergency buttons in taxi apps creates opportunities for personal safety device manufacturers.
- Safety Consulting
- The involvement of safety experts in developing security features for taxi apps opens up new avenues for safety consulting services.
