Category
Lifestyle
Assisted Choices
Trend cluster
Category
Astronaut
Obsession
The depths of outer space satiate hard-to-entertain consumers.
2.8
Trend score
Trend
What is the Astronaut Obsession trend?
Astronaut Obsession: As the Internet leaves almost no stone un-turned, consumers are showing increased interest in galactic themes. This interest is expanding beyond entertainment and into packaging, fashion and more. This speaks to the consumer desire for new sources of interest -- even some outside of this world.
Trend themes
Themes within the Astronaut Obsession trend
Three behaviours holding the trend together01
Galactic themes
Increased interest in galactic themes extends beyond entertainment and into packaging, fashion, and more, showcasing a desire for new sources of interest beyond this world.
02
Astronaut-Inspired Products
Astronaut-inspired products and packaging create unique consumer experiences that tap into aspiration and innovation.
03
Space Age Sensory Experiences
Space age sensory experiences offer unique opportunities to bring products and packaging beyond the everyday, creating a new world of immersive innovation.
Industry implications
What the Astronaut Obsession trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can tap into astronaut-inspired packaging and products for novel branding and product launches.
For
Fashion
Fashion companies and designers can look to galactic themes for inspiration in creating unique and futuristic designs for clothing and accessories.
For
Retail
Retailers can offer space age sensory experiences to create novel retail spaces that tap into consumers' aspirations and sense of wonder.
Workshop question
How can you align your branding with the emerging aesthetic interests of your consumer?
Trend signals
Trend signals for Astronaut Obsession
Trend score 2.8 out of 10, from popularity 45%, activity 32%, freshness 8%.
Popularity45%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Astronaut Obsession trend
6 featured examples from May 6, 2014 to Mar 10, 2015CategoryLuxury
Stylish Spacesuit Jackets
The Look of This SPACELIFE Jacket is Out of This World
Disruptive innovation opportunity: Merge high fashion with technology to create unique clothing items that marry style and functionality.
CategoryMarketing
Galactic Cocktail Stunts
This Jose Cuervo Margarita Went to Outer Space to Get Shaken and Frozen
The beverage industry can explore the potential of creating space-themed cocktails and incorporating aerospace-inspired mixology techniques to capture consumer interest and drive…
CategoryLifestyle
Astronaut-Focused Water Packaging
Makarska Estudio Highlights Memorable Astronauts for Pure Water
Exploring innovative packaging designs for water and other beverages to enhance brand differentiation and consumer appeal.
CategoryLifestyle
Planetary Energy Bars
Moonbar's Natural Energy Bar Ingredients Are All of the Earth
Disruptive innovation opportunity: Introduce new snack products with natural, nutritious ingredients to attract health-conscious consumers.
CategoryLifestyle
Space-Aged Whiskies
Ardbeg Sent a Bottle of Whisky Up Into to Space to Ferment
Innovative brands in alcohol industry can try sending their products to space as a way of creating exclusive products that appeal to customers looking for premium experiences.
CategoryLifestyle
Astronaut-Inspired Food Tubes
In Moscow, Russia You Can Buy Space Food in Vending Machines
Companies involved in food manufacturing can explore new packaging and product development techniques.
