Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Active
Aging
Consumers search for team-centric activities that make the most of aging.
2.0
Trend score
Trend
What is the Active Aging trend?
Active Aging: With more discretionary income than their millennial counterparts, the boomer generation is keen on taking part in leisure activities that cater to them. Energetic and enthusiastic, the boomer consumer is interested in ushering in a new stage of life with adventure and experimentation, and courting like-minded individuals in the process. Boomer lifestyle activities ultimately reveal that consumers are delaying aging with increased mobility, involvement and community.
Trend themes
Themes within the Active Aging trend
Three behaviours holding the trend together01
Boomer lifestyle activities
Baby boomer consumers are interested in ushering in a new stage of life with adventure and experimentation and seeking team-centric activities that cater to them.
02
Brain fitness clubs for seniors
Offering brain fitness club memberships is an opportunity for businesses to cater directly to aging populations' brain health concerns.
03
Senior-specific exercise classes
As boomers express an interest in staying active as they age, specially designed fitness classes are becoming increasingly popular and represents an opportunity for businesses to tap into this market.
Industry implications
What the Active Aging trend means for industry
Where the trend changes the playbookFor
Fitness
Fitness regimens are important to baby boomer consumers for physical and mental well-being as they age, creating an opportunity for businesses specializing in senior-specific fitness programs/classes.
For
Travel and leisure
As baby boomers begin to retire, they are looking for new experiences, and businesses in the travel and leisure industries can create innovative programs for aging consumers seeking adventure.
For
Healthcare
As aging populations continue to grow, healthcare providers can develop methods to help maintain high functioning boomer brain health in an effort to keep mental ailments in check.
Trend signals
Trend signals for Active Aging
Trend score 2.0 out of 10, from popularity 29%, activity 22%, freshness 8%.
Popularity29%
Activity22%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Active Aging trend
6 featured examples from Mar 24, 2015 to Aug 19, 2016CategoryLifestyle
Boomer E-Biking Adventures
An Endeavor to Break the World Record for Electric Bicycling in Europe
Manufacturers of e-bikes can produce specialized bikes that cater to older demographics, maximizing e-biking accessibility and safety.
CategoryLifestyle
Aging Brain Health Clubs
vibrantBrains is a Fitness Club Dedicated to Boomer Brain Health
Fitness clubs can broaden their offerings by incorporating specialized brain health programs for the aging population.
CategoryLife-Stages
Senior Activity Vouchers
These Senior Discount Packages Encourage Enriching Experiences
The senior discount packages present disruptive innovation opportunities for travel agencies, hotels, and tourist attractions to cater to the needs and desires of the aging popula…
CategoryLife-Stages
Boomer-Specific Exercise Classes
24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit
Gyms and fitness centers can establish targeted business strategies to meet the niche demands of aging boomers for fitness programs and equipment.
CategoryLifestyle
Boomer Running Groups
The 'FAB 50' Running Group Helps Older Women Train for a Half-Marathon
The fitness industry could create more age-specific and peer-based training programs to meet the needs of boomer women trying to maintain physical fitness.
CategoryLifestyle
Senior Cycling Programs
Experience Plus Bicycle Training Prepares Over 50s for Adventurous Rides
Adventure tourism firms and bike tour providers can increase revenue by tailoring offerings to aging populations and developing senior-friendly travel itineraries.
