Active Aging

Consumers search for team-centric activities that make the most of aging

Implications - With more discretionary income than their millennial counterparts, the boomer generation is keen on taking part in leisure activities that cater to them. Energetic and enthusiastic, the boomer consumer is interested in ushering in a new stage of life with adventure and experimentation, and courting like-minded individuals in the process. Boomer lifestyle activities ultimately reveal that consumers are delaying aging with increased mobility, involvement and community.
SCORE 3.6
Popularity
Activity
Freshness
Megatrends
Patterns
102,395 Total Clicks
Mar 15 - Aug 16
This Year and Untested
LifestyleLifeLife-StagesBoomers
Featured Examples
Boomer E-Biking Adventures - An Endeavor to Break the World Record for Electric Bicycling in Europe
SCORE 3.2
Mild 609 Clicks Pub: Mar 24, 15
Boomer E-Biking Adventures
An Endeavor to Break the World Record for Electric Bicycling in Europe
Breaking a world record is a big deal, and one couple has chosen to fuel their finances for a great European e-biking tour through an Indigogo campaign. Eager to undertake a groundbreaking journey... [More]
Aging Brain Health Clubs - vibrantBrains is a Fitness Club Dedicated to Boomer Brain Health
SCORE 3.8
Mild 604 Clicks Pub: Mar 24, 15
Aging Brain Health Clubs
vibrantBrains is a Fitness Club Dedicated to Boomer Brain Health
vibrantBrains is an innovative fitness club located in San Francisco that is focused on improving and maintaining baby boomer brain health. Modeled like a regular fitness club, vibrantBrains offers... [More]
Senior Activity Vouchers - These Senior Discount Packages Encourage Enriching Experiences
SCORE 2.7
Mild 532 Clicks Pub: Jul 31, 15
Senior Activity Vouchers
These Senior Discount Packages Encourage Enriching Experiences
Singapore’s Ministry of Health recently introduced a series of senior discount packages, which are designed to give aging citizens more opportunities to pursue travel, education and other... [More]
Boomer-Specific Exercise Classes - 24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit
SCORE 3.5
This Year and Mild 700 Clicks Pub: Aug 19, 16
Boomer-Specific Exercise Classes
24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit
The American gym chain ‘24 Hours Fitness’ offers ‘Active Aging Classes’ for its older members. As boomers continue to age, many have begun taking steps to keep their body... [More]
Boomer Running Groups - The 'FAB 50' Running Group Helps Older Women Train for a Half-Marathon
SCORE 2
Untested 671 Clicks Pub: Jan 6, 16
Boomer Running Groups
The 'FAB 50' Running Group Helps Older Women Train for a Half-Marathon
‘FAB 50’ is a Florida-based running group that helps women in their 40s, 50s and 60s train for a half-marathon. While many boomer women strive to remain active as they age, it can be... [More]
Senior Cycling Programs - Experience Plus Bicycle Training Prepares Over 50s for Adventurous Rides
SCORE 1.7
Untested 283 Clicks Pub: Mar 24, 15
Senior Cycling Programs
Experience Plus Bicycle Training Prepares Over 50s for Adventurous Rides
Baby boomer and senior cycling training is available in the most convenient manner. Fitness regimens are just an Internet search away, though attention should certainly be directed towards the... [More]
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