Female-focused communication apps create a community
Implications - It's no secret that women enjoy communicating with their peers, and in an age of instant communication, this has spawned many female-specific messaging services. These services show both a strategic positioning of chat products toward women of all ages, and a sense of community that is vital to gender equality.
Trend Themes
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Female-centric Messaging Apps — Apps targeted to women create safe and supportive communities.
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Limited-exchange Dating Apps — New dating apps adopting innovative technology with messages or notifications restricted to limit harassment.
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Group Video Chat Apps — Apps that allow multiple individuals to interact together simultaneously and perform various activities.
Industry Implications
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Social Networking — Expand on current social networking offerings to create community-based chat products that cater to women’s interests.
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Online Dating — Create new dating platforms with female-positive features that prevent harassment and promote respectful behavior.
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Video Chat Software — Develop new video chat apps that feature group and social activities for remote interaction.
5 Featured, 39 Examples:
751,395 Total Clicks
Date Range:
Jun 14 — Mar 15
Trending:
Average
Consumer Insight Topics:
