Category
Tech
Delegated Interfaces
3.9
Trend score
Trend
What is the Empowered Chat trend?
Empowered Chat: It's no secret that women enjoy communicating with their peers, and in an age of instant communication, this has spawned many female-specific messaging services. These services show both a strategic positioning of chat products toward women of all ages, and a sense of community that is vital to gender equality.
Trend themes
Themes within the Empowered Chat trend
Three behaviours holding the trend together01
Female-Centric Messaging Apps
Apps targeted to women create safe and supportive communities.
02
Limited-Exchange Dating Apps
New dating apps adopting innovative technology with messages or notifications restricted to limit harassment.
03
Group Video Chat Apps
Apps that allow multiple individuals to interact together simultaneously and perform various activities.
Industry implications
What the Empowered Chat trend means for industry
Where the trend changes the playbookFor
Social Networking
Expand on current social networking offerings to create community-based chat products that cater to women’s interests.
For
Online Dating
Create new dating platforms with female-positive features that prevent harassment and promote respectful behavior.
For
Video Chat Software
Develop new video chat apps that feature group and social activities for remote interaction.
Trend signals
Trend signals for Empowered Chat
Trend score 3.9 out of 10, from popularity 67%, activity 43%, freshness 8%.
Popularity67%
Activity43%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Empowered Chat trend
5 featured examples from Jun 5, 2014 to Mar 30, 2015CategoryTech
Group Video Apps
Rounds is a Group Video Chat App to Connect with 12 Buddies at Once
Disruptive innovation opportunity: Develop new technologies and platforms for seamless and immersive group video communication.
CategoryTech
Girly Messaging Apps
Pink Nation by Victoria's Secret Now Also Serves as a Chat Messaging App
Integrating chat with shopping experiences can drive customer engagement and increase sales for e-commerce and retail companies.
CategoryLife-Stages
Expecting Mother Social Apps
Preggie Connects Expecting Mothers with Other Pregnant Women Nearby
The rise of mobile social networks for expecting mothers opens up opportunities for developers to create specialized apps catering to their unique needs during pregnancy and beyon…
CategoryTech
Female-Friendly Dating Apps
WyldFire is a Dating App Made For Women
WyldFire and other female-friendly dating apps have the potential to disrupt the traditional online dating industry by appealing to a niche audience seeking a safer and more inten…
CategoryTech
Female-Empowering Messaging Apps
The Bumble App for Dating Only Lets Women Start Conversations
The rise of female-empowering dating apps like Bumble disrupts the traditional dynamics of the online dating industry and opens up new opportunities for innovation.
