Category
Lifestyle
Festive Fusions
Trend cluster
Category
Display
Escapism
Retail moves further away from the mundane to satisfy wanderlust.
4.5
Trend score
Trend
What is the Display Escapism trend?
Display Escapism: Post-recession, consumers who are reminded of what economic downturn looks like become preoccupied with life-changing experiences; however the credit crunch has also had an effect on the wallet, making the atypical and extraordinary less feasible. Satiating this unfulfilled need, companies are incorporating wanderlust elements into retail displays.
Trend themes
Themes within the Display Escapism trend
Three behaviours holding the trend together01
Retail Therapy
The incorporation of wanderlust elements into retail displays provides consumers with alternative forms of escapism.
02
Branded Visual Immersion
Customized branded retail displays that evoke specific experiences have a significant impact in building a relationship with consumers.
03
Tactile Illusion
Art installations that create an illusion or tactile manipulation provide a unique sensory experience for audiences.
Industry implications
What the Display Escapism trend means for industry
Where the trend changes the playbookFor
Retail
The incorporation of novel, experiential elements into brick-and-mortar retail displays provides increasingly important avenues for consumer engagement and immersion.
For
Beverage and Alcohol
From aquatic branding motifs to cardboard displays, the beverage industry leverages creative branding techniques to evoke beach vibes and other experience-based associations with its products.
For
Art and Design
Visually striking theatrical furniture exhibitions, floating box installations and washi paper exhibits demonstrate an increasing interest in sensory experiences and unique art displays.
Workshop question
Where can you incorporate aspriational elements into the way you position your brand's offerings?
Trend signals
Trend signals for Display Escapism
Trend score 4.5 out of 10, from popularity 56%, activity 72%, freshness 8%.
Popularity56%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Display Escapism trend
7 featured examples from Nov 6, 2014 to Nov 4, 2015CategoryLifestyle
Agricultural Alcohol Displays
This Rustic Jameson Retail Display Uses the Brand's Iconic Imagery
Retailers can leverage immersive point-of-purchase displays to enhance the in-store shopping experience and foster brand loyalty.
CategoryBusiness
Fishing Shack Beer Displays
This Retail Display Plays Up Streetwater Brewing's Beach Branding
Breweries can explore custom branded retail displays to enhance their brand image and attract customers.
CategoryArt & Design
Theatrical Furniture Exhibitions
This Chinese Furniture Showcase Took the Form of a Play
Innovative furniture designers can explore incorporating natural elements and immersive storytelling to differentiate their products in the market.
CategoryArt & Design
Ancient Paper Exhibits
This Washi Exhibit Shows the Many Ways This Japanese Material Can Be Used
The use of Washi paper in modern interior design highlights opportunities for incorporating traditional materials and techniques into contemporary design in this industry.
CategoryArt & Design
Beach-Evoking Beer Displays
These Pacifico Light Cardboard Displays Are Inspired By Beach Visuals
Opportunity for alcoholic beverage brands to create unique displays and packaging that convey a sense of adventure and fun, and differentiate themselves in a crowded marketplace.
CategoryBusiness
Aquatic Couture Displays
This Hermes Window Display Boasts Water-Themed Imagery
Luxury retail brands can leverage water-themed imagery and surreal displays to enhance the perception of exclusivity and allure.
CategoryArt & Design
Floating Box Installations
The 'Flying Boxes' Display Appears to Be Magically Floating in the Air
Opportunity for artists to push the boundaries of traditional art forms and create innovative installations.
