Boomers look for generation-specific forms of amusement
Implications - Many aging consumers have begun actively searching for forms of entertainment that speak to the boomer experience. Much of the entertainment industry is catering to a younger demographic, leading several boomers to produce generational exhibits, festivals and performances. The rise in boomer-specific entertainment indicates that consumers feel a sense of community when it comes to their generation.
Trend Themes
1. Boomer Nostalgia Travel - Boomers want to revisit the past through nostalgia-based travel, so travel companies could provide customized tour packages for this growing demographic.
2. Generational Exhibitions - Museums and galleries could create exhibitions that showcase the impact of baby boomers in various fields, and feature interactive elements for visitors to share their own memories of the period.
3. Boomer Street Style Platforms - Fashion brands could create social media platforms or blogs dedicated to profiling fashion trendsetters who are 50 and older, promoting a more age-inclusive fashion industry and tapping into the growing market of older consumers.
Industry Implications
1. Travel and Tourism - Developing boomer-specific travel packages and vacation experiences that cater to nostalgic desires may benefit companies in the travel industry.
2. Art and Culture - Creating exhibitions or festivals that highlight the significant impact of baby boomers in diverse fields and appeal to their sense of community can benefit museums and galleries.
3. Fashion and Apparel - Promoting inclusive fashion by profiling trends set by older consumers and creating inclusive marketing campaigns may benefit fashion brands in appealing to the large boomer demographic.
4 Featured, 33 Examples:
146,165 Total Clicks
Date Range:
Mar 15 — Jan 16
Trending:
Warm
Consumer Insight Topics:
