Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Generation
Celebration
Boomers look for generation-specific forms of amusement.
3.8
Trend score
Trend
What is the Generation Celebration trend?
Generation Celebration: Many aging consumers have begun actively searching for forms of entertainment that speak to the boomer experience. Much of the entertainment industry is catering to a younger demographic, leading several boomers to produce generational exhibits, festivals and performances. The rise in boomer-specific entertainment indicates that consumers feel a sense of community when it comes to their generation.
Trend themes
Themes within the Generation Celebration trend
Three behaviours holding the trend together01
Boomer Nostalgia Travel
Boomers want to revisit the past through nostalgia-based travel, so travel companies could provide customized tour packages for this growing demographic.
02
Generational Exhibitions
Museums and galleries could create exhibitions that showcase the impact of baby boomers in various fields, and feature interactive elements for visitors to share their own memories of the period.
03
Boomer Street Style Platforms
Fashion brands could create social media platforms or blogs dedicated to profiling fashion trendsetters who are 50 and older, promoting a more age-inclusive fashion industry and tapping into the growing market of older consumers.
Industry implications
What the Generation Celebration trend means for industry
Where the trend changes the playbookFor
Travel and Tourism
Developing boomer-specific travel packages and vacation experiences that cater to nostalgic desires may benefit companies in the travel industry.
For
Art and Culture
Creating exhibitions or festivals that highlight the significant impact of baby boomers in diverse fields and appeal to their sense of community can benefit museums and galleries.
For
Fashion and Apparel
Promoting inclusive fashion by profiling trends set by older consumers and creating inclusive marketing campaigns may benefit fashion brands in appealing to the large boomer demographic.
Trend signals
Trend signals for Generation Celebration
Trend score 3.8 out of 10, from popularity 53%, activity 53%, freshness 8%.
Popularity53%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Generation Celebration trend
4 featured examples from Mar 24, 2015 to Jan 14, 2016CategoryLife-Stages
Boomer Street Style Platforms
Photographer Misja Beijers Captures Aging Fashion Icons on Instagram
Disruptive innovation opportunity: Introducing personalized shopping experiences and lines targeting the boomer market, catering to their unique fashion preferences.
CategoryPop Culture
Baby Boomer Exhibits
The Museum of News Celebrates Timothy Greenfield-Sanders’ Latest Series
Help museums develop new exhibits and technologies that enhance the visitor experience and create immersive learning environments.
CategoryLife-Stages
Nostalgic Music Festivals
Cowra's Australian Music Festival Targets a Baby Boomer Audience
Opportunity for festivals to create more nostalgic music events that attract baby boomers
CategoryWorld
Boomer-Showcasing Exhibits
The Local Exhibition Features Portraits of Sioux Falls Baby Boomers
Opportunity to showcase different exhibits that capture the life and times of different generations.
