Wearable devices are optimized with travel-friendly features
Implications - The latest in wearable technology includes devices that are developed with travel in mind. Consumers seek to simplify the less-than-glamorous aspects of travel, whether it's searching for flights and accommodations or reducing their time at the airport. The advancements in wearable travel indicates that consumers are turning to technology in order to make the most of their leisure time.
Trend Themes
1. Wearable Travel Tech - Travel companies are creating wearable products that optimize travel experiences.
2. Convenient Travel Apps - Apps, such as TripCase and TripIt, create convenience for travelers by organizing and displaying necessary travel information on wearable devices.
3. Rewarding Activity Trackers - Travel companies are using gamified models, such as the case with Qantas and insurer NIB, to encourage physical activity in order to earn rewards.
Industry Implications
1. Travel Technology - The travel technology industry is developing wearable products that are not only travel-optimized, but also improve the experience...
2. Wearable Technology - A disruptive innovation opportunity in wearables lies in developing products that enhance convenience and functionality of the everyday activities...
3. Loyalty Programs - Loyalty programs have the opportunity to incentivize customers with gamified models and by rewarding non-monetary activities.
