Category
Lifestyle
Assisted Choices
Trend cluster
Category
Astronomical
Aesthetic
The planets become a source of design inspiration.
3.3
Trend score
Trend
What is the Astronomical Aesthetic trend?
Astronomical Aesthetic: As a backlash to the over-processed, ostentatious visual style of recent times, many consumers are craving something more naturalistic and mysterious. This, combined with a growing interest in the otherworldly, has created an obsession with the astronomical aesthetic and the intrigue of what else is out there.
Trend themes
Themes within the Astronomical Aesthetic trend
Three behaviours holding the trend together01
Astronomy-Inspired Aesthetics
Consumers are seeking a more naturalistic and mysterious visual style, leading to the rise of astronomical aesthetics in fashion and design.
02
Celestial Packaging
Brands are beginning to incorporate outer space themes into their packaging, elevating the brand's image and creating unique designs.
03
Astrological Product Lines
Astrology and beauty come together in limited edition collections of scents, soaps and more, tailored to different astrological signs.
Industry implications
What the Astronomical Aesthetic trend means for industry
Where the trend changes the playbookFor
Fashion and Accessories
Brands and designers can incorporate lunar and celestial elements into their collections, creating unique pieces that appeal to consumers.
For
Consumer Packaged Goods
Incorporating outer space themes into packaging can elevate a brand's image, attract attention, and bring a sense of wonder to mundane products.
For
Beauty and Cosmetics
Astrology-based product lines and limited edition collections can increase consumer engagement, attract new customers and create buzz for the brand.
Workshop question
What could you do to provide your customer with a reprieve from the modern world?
Trend signals
Trend signals for Astronomical Aesthetic
Trend score 3.3 out of 10, from popularity 57%, activity 34%, freshness 8%.
Popularity57%
Activity34%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Astronomical Aesthetic trend
7 featured examples from Feb 25, 2014 to Feb 27, 2015CategoryLifestyle
Celestial Cheese Branding
Lactica Dairy Packaging Assumes a Milky-Way-Inspired Identity
Food packaging companies can explore space-inspired designs and incorporate infographics as a way to attract consumers and differentiate their products from competitors.
CategoryMarketing
Astrological Wines
Loxarel's Cora is a Biodynamic Wine That's Influenced by Lunar & Planet Cycles
Disruptive innovation opportunity for agricultural companies to adopt biodynamic farming practices that integrate planetary and lunar cycles, leading to unique and sustainable cro…
CategoryUnique
Celestial Glass Baubles
The Solar System Ornaments Make a Great Party Gift for Your Nerdy Friends
Disruptive innovation opportunity in creating custom, high-quality glass products with artistic appeal.
CategoryFashion
Moon Phase Scarf Accessories
Ella Luna's Oversized Cotton Scarves are Part of a Limited Collection
Opportunity for fashion brands to create unique and limited edition accessories that appeal to nature enthusiasts and collectors.
CategoryFashion
Delicate Horoscope Soaps
The Fresh Zodiac Soap Collection Features a Scent for Each Element
The limited edition Fresh Zodiac Soap line showcases an opportunity for the fashion industry to collaborate with beauty brands and create unique, themed products that appeal to sp…
CategoryLifestyle
Lunar-Inspired Wine Packaging
MoonCook is a Conceptual Branding Project for Wine
Exploring innovative and visually appealing packaging designs for wine and spirits brands.
CategoryLifestyle
Zodiac Pastry Packaging
E-g-sain's Golden Horse Boxes Celebrate the 2014 Year of the Horse
Developing unique and eye-catching pastry packaging that aligns with current trends and resonates with consumers.
