Category
Lifestyle
Assisted Choices
Trend cluster
Category
Product
Mimicry
POS displays are designed to reference the product within.
5.4
Trend score
Trend
What is the Product Mimicry trend?
Product Mimicry: Because the majority of purchasing decisions are made in-store, point of sale retail displays have become an important factor for brands to consider. POS displays have effectively evolved into three-dimensional billboards for the product inside, either by directly referencing the contents of the product or the brand. This saves consumers the time of guesswork and lets the product speak for itself, battling the big-brand skepticism that comes with too many bells and whistles.
Trend themes
Themes within the Product Mimicry trend
Three behaviours holding the trend together01
Product-Inspired Displays
Brands are using their product's source material as inspiration for point-of-sale displays, creating an eye-catching three-dimensional billboard for the product.
02
Nature and Farm-Inspired Marketing
Brands are using whimsical and natural elements in their in-store marketing campaigns to grab customers' attention and evoke positive memories of past experiences or the outdoors.
03
Immersive and Tangible Displays
Three-dimensional, immersive, and seemingly over-the-top point-of-purchase displays are being utilized to build brand relationships with consumers and create unique experiences in-store.
Industry implications
What the Product Mimicry trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retailers can utilize these trends to create more effective point-of-sale marketing campaigns that attract and engage customers in-store.
For
Food and Beverage Industry
Food and beverage brands can use natural and farm-inspired elements in their displays to enhance their brand identity and stand out on grocery store shelves.
For
Alcohol Industry
Alcohol brands can use immersive and tangible displays to showcase their brand identity and create unique experiences for customers in-store, encouraging more adventurous buying behavior.
Workshop question
If you were to revamp your POS displays, what would you do?
Trend signals
Trend signals for Product Mimicry
Trend score 5.4 out of 10, from popularity 74%, activity 79%, freshness 8%.
Popularity74%
Activity79%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Product Mimicry trend
6 featured examples from Feb 25, 2014 to Sep 4, 2015CategoryMarketing
Package-Inspired Merchandising
This Laughing Cow Cheese Retail Display Replicates its Packaging
Retail design companies can explore opportunities to create packaging-inspired displays that enhance brands' in-store presence and attract shoppers.
CategoryLifestyle
Droplet-Shaped Water Displays
This Evian Water Display Uses Its Product as Inspiration
Creating visually appealing water displays can be an opportunity for luxury bottled water brands to differentiate themselves from competitors and attract premium consumers.
CategoryLifestyle
Agricultural Alcohol Displays
This Rustic Jameson Retail Display Uses the Brand's Iconic Imagery
Retailers can leverage immersive point-of-purchase displays to enhance the in-store shopping experience and foster brand loyalty.
CategoryBusiness
Farm-Inspired Chocolate Displays
Milka Promotes Its Natural Ingredients with a Rustic Brand Design
Food and beverage companies can leverage playful in-store displays to promote their products and stand out in crowded marketplaces.
CategoryBusiness
Bar-Shaped Kiosks
This Inventive Bar Station Introduces Retail to a Mixologist's Environment
Retailers can leverage bar-shaped kiosks to enhance the shopping experience and promote product discovery in-store.
CategoryBusiness
Faceted Seafood Stores
The Nemeau Seafood Shop Mimics the Experience of Being Undersea
Opportunities for seafood retailers to differentiate themselves and attract more customers through innovative store design.
