Category
Lifestyle
Assisted Choices
Trend cluster
Category
Survival
Subscription
Consumers search for subscription services that make everyday life easier.
4.4
Trend score
Trend
What is the Survival Subscription trend?
Survival Subscription: Consumers have always prioritized convenience, but nowadays, they're planning ahead for difficult situations with subscription services specifically geared towards making life easier. Ultimately serving as an alternate solution to routine annoyances, this shift in subscription services reveal that consumers are interested in avoiding and reducing stress using the least amount of time and effort.
Trend themes
Themes within the Survival Subscription trend
Three behaviours holding the trend together01
Convenience-Focused Subscriptions
Subscription services are shifting towards making everyday tasks more convenient and reducing stress, appealing to consumers seeking to avoid routine annoyances with minimal effort.
02
Smart Device Subscriptions
Subscription services for smart dental devices, like the Quip Toothbrush, bridge the gap between expensive, excessive options in the market and low-cost ones while reminding consumers to replace their toothbrush and brush effectively.
03
Specialized Subscription Services for Moms
Subscription services like Hello Flo's New Mom Kit provide kind care packages that help overwhelmed mothers handle initial stages of motherhood, preparing them with essential products and small surprises.
Industry implications
What the Survival Subscription trend means for industry
Where the trend changes the playbookFor
Food and Meal Delivery Services
Meal delivery startups like Chowdy offer cost-effective, sustainable lunch and dinner options for busy professionals seeking healthy meals.
For
Retail and E-commerce Industry
Convenience-focused subscription services for feminine hygiene products, like Le Parcel, demonstrate customer interest in products that avoid unnecessary stress.
For
Hospitality Industry
Doblet's backup charger subscription service demonstrates how subscription-based services can bridge service gaps in public places, making experiences more convenient for customers.
Trend signals
Trend signals for Survival Subscription
Trend score 4.4 out of 10, from popularity 72%, activity 52%, freshness 8%.
Popularity72%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Survival Subscription trend
6 featured examples from Aug 26, 2014 to Mar 3, 2015CategoryLifestyle
Meal Delivery Startups
Chowdy is a Healthy Meal Subscription Service in Toronto
The rise of subscription-based meal delivery services like Chowdy highlights opportunities for the food delivery industry to reimagine how meals are prepared, delivered, and consu…
CategoryLifestyle
Motherhood Survival Kits
Hello Flo's New Mom Kit is Stocked with Products for New Moms
The personalized subscription services industry can explore opportunities to expand beyond beauty and fitness products and offer subscription kits specifically designed for differ…
CategoryLifestyle
Caffeinated Subscription Services
Starbucks' Coffee Subscription Service Delivers Fresh Roasts
Disruptive innovation opportunity in the coffee retail industry by offering subscription services that provide convenience and variety to customers.
CategoryTech
Backup Charger Subscriptions
Doblet Hopes to Place Portable Battery Packs in Popular Restaurants
Potential for disruptive innovation in the consumer electronics industry with the introduction of portable battery packs as a common solution.
CategoryArt & Design
Period Goodie Box Redesigns
Le Parcel Offers Monthly Gift Boxes to Make Aunt Flo's Visit Better
Subscription services for feminine hygiene products can attract more customers by including personalized gifts and chocolates.
CategoryLifestyle
Smart Dental Devices
The Quip Toothbrush System Ships You Fresh Supplies Every 3 Months
The Quip Toothbrush subscription service opens up opportunities for dental hygiene product companies to explore new models and disrupt the traditional industry.
