Unexpectedly running out of juice on your phone can be a deeply irritating experience, which is why Doblet wants to place portable battery packs in popular restaurants and bars. The idea is if you pay an annual fee you can use the backup chargers. This will certainly come in handy if your battery draining catches you unaware while you are out at one of the specified locations.
However, whether someone will choose to pay for this kind of smartphone insurance is questionable. Many people with poorly functioning batteries already have a backup charger handy and with coffee chains like Starbucks hoping to institute phone charging mats rather for free, it's difficult to see why someone would choose to pay for this service. On the other hand, the peace of mind resulting from the portable battery packs can't be denied.
Key Themes Behind This Trend
- Portable Battery Packs
- Opportunity to disrupt the traditional backup charger market by offering portable battery packs in popular establishments.
- Subscription Services
- Disruptive innovation opportunity in the subscription service industry by offering annual fees to access backup chargers.
- Smartphone Insurance
- Disruptive innovation opportunity in the smartphone insurance industry by providing backup chargers as part of the coverage.
Where This Applies
- Consumer Electronics
- Potential for disruptive innovation in the consumer electronics industry with the introduction of portable battery packs as a common solution.
- Hospitality
- Opportunity to disrupt the hospitality industry by offering portable battery packs as an amenity in popular restaurants and bars.
- Mobile Technology
- Disruptive innovation opportunity in the mobile technology industry by providing a convenient solution for battery drainage while on the go.
