Vertical Harvest is a startup set on making history. Although people have been treated to a range of vertical farm concepts over the years, it is going to be made a reality in Jackson, Wyoming. This city might be an unlikely choice for Vertical Harvest with its an altitude over a mile high andsnow that can last until May -- not to mention lots that cost well over $1 million -- the startup has found a clever way around it by way of an abandoned parking lot.
This space will be converted into a three-story stack of greenhouses filled with crops like microgreens and tomatoes. Penny McBride, one of Vertical Harvest co-founders, says, "We're replacing food that was being grown in Mexico or California and shipped in."
Key Themes Behind This Trend
- Vertical Farming
- The concept of vertical farming is being implemented in Jackson, Wyoming by Vertical Harvest, opening up opportunities for urban agriculture in unconventional locations.
- Microgreens
- Vertical Harvest's focus on growing microgreens showcases a growing trend in the culinary world, providing a disruptive innovation opportunity for the specialty produce industry.
- Local Food Production
- By replacing imported food with locally grown crops, Vertical Harvest is tapping into the demand for sustainable and locally sourced products, highlighting a trend in the food industry.
Where This Applies
- Urban Agriculture
- Vertical Harvest's project demonstrates the potential for urban agriculture to thrive in unexpected locations, presenting disruptive opportunities for sustainable food production in cities.
- Food Distribution
- The shift towards locally grown food from Vertical Harvest's innovative farming approach calls for a reassessment of traditional food distribution methods, creating opportunities for disruption and efficiency in the industry.
- Specialty Produce
- The emphasis on growing microgreens by Vertical Harvest highlights a trend in the specialty produce industry, presenting opportunities for innovation and market growth in this niche market segment.
