Plus-size fashion receives an overhaul spearheaded by consumers
Implications - Having long-since been shunned by the fashion industry, many plus-size consumers are taking matters into their own hands by creating garments, style blogs and online boutiques dedicated to the fuller-figured woman. These independent plus-size fashion ventures reveal that the industry is far from reaching body acceptance, and that plus-size consumers will go the extra mile to find the quality and variety they aren't seeing in mainstream fashion.
Workshop Question - How is your company catering to under-served markets? If that were a key focus, how would that change your team's approach?
Trend Themes
1. Body Positivity Movement - The movement promoting body acceptance and inclusion of all sizes may inspire designers and entrepreneurs to create more size-inclusive fashion styles and break from traditional beauty standards.
2. Custom-fit and Made-to-measure Clothing - The trend of offering custom-fit clothing for all body types may provide opportunities for businesses to fulfill the demand left by traditional retailers that have failed to offer diverse sizes and fits.
3. Plus-size Influencer Marketing - Partnering with plus-size influencers may be an opportunity for fashion brands to promote more size-inclusive collections and reach audiences who identify with the body positivity movement.
Industry Implications
1. Fashion - Fashion brands and designers could create lines inclusive to all sizes and body types to cater to a larger audience, promoting a more positive and accepting image within the industry.
2. E-commerce - Online retailers could offer more personalized and custom-fit options for customers looking for plus-size clothing, meeting demand that traditional retailers have failed to address.
3. Social Media Marketing - Working with plus-size influencers could help fashion brands reach new and engaged audiences, promoting more size-inclusive collections and messaging that resonates with consumers.
4 Featured, 23 Examples:
680,674 Total Clicks
Date Range:
Apr 15 — Apr 15
Trending:
Warm
Consumer Insight Topics:
