Category
Fashion
Scaled Restraint
Trend cluster
Category
Plus-Size
Enterprise
Plus-size fashion receives an overhaul spearheaded by consumers.
4.4
Trend score
Trend
What is the Plus-Size Enterprise trend?
Plus-Size Enterprise: Having long-since been shunned by the fashion industry, many plus-size consumers are taking matters into their own hands by creating garments, style blogs and online boutiques dedicated to the fuller-figured woman. These independent plus-size fashion ventures reveal that the industry is far from reaching body acceptance, and that plus-size consumers will go the extra mile to find the quality and variety they aren't seeing in mainstream fashion.
Trend themes
Themes within the Plus-Size Enterprise trend
Three behaviours holding the trend together01
Body Positivity Movement
The movement promoting body acceptance and inclusion of all sizes may inspire designers and entrepreneurs to create more size-inclusive fashion styles and break from traditional beauty standards.
02
Custom-fit and Made-to-measure Clothing
The trend of offering custom-fit clothing for all body types may provide opportunities for businesses to fulfill the demand left by traditional retailers that have failed to offer diverse sizes and fits.
03
Plus-size Influencer Marketing
Partnering with plus-size influencers may be an opportunity for fashion brands to promote more size-inclusive collections and reach audiences who identify with the body positivity movement.
Industry implications
What the Plus-Size Enterprise trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion brands and designers could create lines inclusive to all sizes and body types to cater to a larger audience, promoting a more positive and accepting image within the industry.
For
E-commerce
Online retailers could offer more personalized and custom-fit options for customers looking for plus-size clothing, meeting demand that traditional retailers have failed to address.
For
Social Media Marketing
Working with plus-size influencers could help fashion brands reach new and engaged audiences, promoting more size-inclusive collections and messaging that resonates with consumers.
Workshop question
How is your company catering to under-served markets? If that were a key focus, how would that change your team's approach?
Trend signals
Trend signals for Plus-Size Enterprise
Trend score 4.4 out of 10, from popularity 62%, activity 61%, freshness 8%.
Popularity62%
Activity61%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Plus-Size Enterprise trend
4 featured examples from Apr 8, 2015CategoryFashion
Expressive Plus-Sized Fashion
The Lion Hunter Blog Celebrates Curves and Colorful Clothes
Disruptive innovation opportunity: Redefine fashion blogging by focusing on celebrating and highlighting authentic plus-sized fashion, creating a niche platform for fashion enthus…
CategoryFashion
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
Companies can create more inclusive clothing lines by featuring diverse body types and providing a range of sizes, like Nadia Aboulhosn's capsule collection.
CategoryBusiness
Size-Less Online Stores
AbbeyPost Sells Fashions That Are Made to Measure for Every Unique Shape
Opportunity for disruptive innovation in the fashion and apparel industry to revolutionize how clothing is made and sold.
CategoryFashion
Whimsical Plus-Sized Fashion
Blogger Hayley Hughes' Instagram Account Features Fearless Styles
Disruptive innovation opportunity: Integrate body positivity and diversity into fashion marketing campaigns and brand messaging.
