Popular retailers are making the shift to the mobile world
Implications - The online marketplace is opening up to mobile platforms in order to gain exposure and increase usability for buyers and sellers alike. This transition not only fuels the idea of mobile superiority, but also suggests that consumers prefer having all of their transactions available in their back pocket, both for constant browsing and ease of use.
Workshop Question - If consumers were to use mobile and ONLY mobile for all their purchases, how would that affect your business? How many areas would be impacted?
Trend Themes
1. Mobile Marketplace - The trend of retailers moving to mobile platforms to increase exposure and ease of use is disrupting the traditional online marketplace and driving forward the preference and importance of mobile technology.
2. Effortless Gifting Apps - The rise of curated mobile gift apps has disrupted the traditional process of holiday shopping, making it easier for consumers to find and buy gifts online while avoiding the holiday rush.
3. Nationwide Concierge Selling Services - The Gone app is revolutionizing the online selling industry by making it easier for consumers to sell unwanted items through pick-up and shipping services, and their partnership with UPS is driving the trend towards a nationwide service.
Industry Implications
1. Retail Technology - The trend of retailers moving to mobile platforms and the rise of mobile marketplace apps is a disruptive innovation opportunity for businesses that create retail technology, facilitating the mobile selling process.
2. Gift and Experience Services - The trend of effortless gifting apps is driving innovation opportunities for companies that specialize in providing curated gift and experience services, particularly through mobile technology.
3. Shipping and Delivery Services - Nationwide concierge selling services provided by apps like Gone and partnerships like the one with UPS is a disruptive innovation opportunity for shipping and delivery companies, making it easier for consumers to ship and sell items online.
