Category
Tech
Delegated Interfaces
Trend cluster
Category
Mobile
Marketplace
Popular retailers are making the shift to the mobile world.
4.4
Trend score
Trend
What is the Mobile Marketplace trend?
Mobile Marketplace: The online marketplace is opening up to mobile platforms in order to gain exposure and increase usability for buyers and sellers alike. This transition not only fuels the idea of mobile superiority, but also suggests that consumers prefer having all of their transactions available in their back pocket, both for constant browsing and ease of use.
Trend themes
Themes within the Mobile Marketplace trend
Three behaviours holding the trend together01
Mobile Marketplace
The trend of retailers moving to mobile platforms to increase exposure and ease of use is disrupting the traditional online marketplace and driving forward the preference and importance of mobile technology.
02
Effortless Gifting Apps
The rise of curated mobile gift apps has disrupted the traditional process of holiday shopping, making it easier for consumers to find and buy gifts online while avoiding the holiday rush.
03
Nationwide Concierge Selling Services
The Gone app is revolutionizing the online selling industry by making it easier for consumers to sell unwanted items through pick-up and shipping services, and their partnership with UPS is driving the trend towards a nationwide service.
Industry implications
What the Mobile Marketplace trend means for industry
Where the trend changes the playbookFor
Retail Technology
The trend of retailers moving to mobile platforms and the rise of mobile marketplace apps is a disruptive innovation opportunity for businesses that create retail technology, facilitating the mobile selling process.
For
Gift and Experience Services
The trend of effortless gifting apps is driving innovation opportunities for companies that specialize in providing curated gift and experience services, particularly through mobile technology.
For
Shipping and Delivery Services
Nationwide concierge selling services provided by apps like Gone and partnerships like the one with UPS is a disruptive innovation opportunity for shipping and delivery companies, making it easier for consumers to ship and sell items online.
Workshop question
If consumers were to use mobile and ONLY mobile for all their purchases, how would that affect your business? How many areas would be impacted?
Trend signals
Trend signals for Mobile Marketplace
Trend score 4.4 out of 10, from popularity 77%, activity 48%, freshness 8%.
Popularity77%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mobile Marketplace trend
4 featured examples from Apr 25, 2014 to Apr 8, 2015CategoryBusiness
Nationwide Concierge Selling Services
The Gone App is Partnering with UPS to Scale Nationally
Disruptive innovation opportunity: Integrating concierge selling services into existing e-commerce platforms to enhance the selling experience.
CategoryTech
Mobile Shopkeeper Apps
The 'Sell on Etsy' App is Specifically Designed Just for the Etsy Seller
Disruptive innovation opportunity: Enhancing the e-commerce experience by integrating mobile apps tailored for specific marketplaces.
CategoryLuxury
Jewelry-Selling Apps
AppSnap From Opulent Jewelers is the Latest App for the 1%
AppSnap presents a disruptive opportunity for the luxury jewelry industry by providing a platform for individuals to sell their high-end pieces directly to affluent customers.
CategoryBusiness
Effortless Gifting Apps
Giftagram is a Gift App That Makes It Easy to Send Presents
Effortless gifting apps are disrupting the traditional e-commerce industry by making gift-giving more convenient and personalized, encouraging online shopping even further.
