Brands that are open about insecurities resonate with consumers
Implications - The road to self-acceptance is by no means an easy one, and though many consumers are taking a celebratory approach to body image, this does not mean they are free from insecurity. Consumers are opting to expose, rather than conceal, these insecurities as a form of empowerment, and they appreciate brands that do the same. This shift reveals a desire for consumer-brand interaction that's open, honest and conducive to sharing.
Workshop Question - What is one area where you could be more honest with your customer?
Trend Themes
-
Body Positivity Movement — The increasing acceptance of body positivity has made consumers demand brands to embrace and celebrate all body types.
-
Authenticity — Consumers globally have shown an increasing level of preferences for brands that are open and honest about their struggles and insecurities.
-
Embracing the Power of Words — Brands are using social media, specifically Twitter, as a medium to communicate words of encouragement and kindness to promote self-acceptance and self-love.
Industry Implications
-
Fashion — Fashion companies can promote body positivity by using real people who represent all body types and shapes for their campaigns instead of ultra-thin models.
-
Health and Wellness — Brands can challenge traditional beauty standards by highlighting how physical improvements do not equal happiness and encourage customers to focus on the feeling of being healthy and good.
-
Personal Care — Companies can create campaigns that celebrate acceptance and empower their customers with self-love and acceptance by promoting all-natural beauty products that cater to all body types and aim to improve their self-esteem positively.
4 Featured, 30 Examples:
637,042 Total Clicks
Date Range:
Oct 14 — Apr 15
Trending:
Average
Consumer Insight Topics:
