This video from the Jubilee Project demonstrates what happens when you ask 50 people of different ages, 'if you could change one thing about your body what would it be?'
The interesting thing about the video is that adults had no shortage of things they would like to alter about their appearance -- flaws from foreheads to face puffiness -- and often had sad childhood stories relating to their insecurities about getting teased. Children, however, had a difficult time coming up with an answer. Many of their answers focused around an impossible feat like a mermaid tail or shark mouth.
This Jubilee Project body image video was created in an effort to tell stories that would inspire change in the world.
Why This Trend Is Growing
- Body Image Awareness
- Opportunity for companies to create products, services, and campaigns that promote body positivity and self-acceptance.
- Childhood Insecurities
- Potential for businesses to develop innovative solutions that address and alleviate children's insecurities and promote healthy self-esteem.
- Impactful Storytelling
- Opportunity for organizations to use storytelling as a means to inspire and create positive change in society.
Industries Being Reshaped
- Beauty and Personal Care
- Disruptive innovation can be found in the creation of inclusive and diverse beauty products and services that celebrate all body types and challenge traditional beauty standards.
- Children's Products
- Innovation opportunities lie in the development of toys, educational materials, and resources that foster self-confidence and empower children to embrace their individuality.
- Media and Entertainment
- Disruption can occur by producing and distributing content that promotes body positivity, self-acceptance, and encourages meaningful conversations about insecurities and self-image.
