Category
Lifestyle
Serial Snacking
Trend cluster
Category
Holistic
Clean
Consumers opt for natural household products to stay eco-friendly.
4.0
Trend score
Trend
What is the Holistic Clean trend?
Holistic Clean: In order to avoid harsh chemicals found in the majority of cleaning products, many consumers are switching to all-natural, organic options and DIY alternatives. This switch signifies that consumers are willing to forego both convenience and cost-effectiveness in order to support the holistic health movement and live a more sustainable lifestyle.
Trend themes
Themes within the Holistic Clean trend
Three behaviours holding the trend together01
All-Natural Cleaning Products
The trend towards using natural, organic cleaning products shows the willingness of consumers to prioritize their health and sustainability over convenience and cost-effectiveness.
02
DIY Cleaning Recipes
The rise of DIY cleaning recipes offers an opportunity for consumers to create their own natural, affordable, and effective cleaning solutions.
03
Aromatherapy in Cleaning Products
The use of essential oils like lavender is increasingly popular in natural cleaning products and offers consumers the added benefit of aromatherapy in their cleaning routine.
Industry implications
What the Holistic Clean trend means for industry
Where the trend changes the playbookFor
Consumer Goods
Companies in the consumer goods industry can incorporate natural and DIY cleaning products into their offering to meet growing demand for eco-friendly options.
For
Home Improvement
Home improvement companies can offer natural and DIY cleaning workshops and classes to engage customers and help them lead sustainable lifestyles.
For
Health and Wellness
The trend towards natural cleaning products presents a potential opportunity for health and wellness companies to expand their product lines to include eco-friendly cleaning products.
Workshop question
What does your brand value more: integrity, or expedience? How could you tip the scales?
Trend signals
Trend signals for Holistic Clean
Trend score 4.0 out of 10, from popularity 64%, activity 50%, freshness 8%.
Popularity64%
Activity50%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Holistic Clean trend
6 featured examples from Jun 12, 2014 to Apr 27, 2015CategoryEco
DIY Natural Hand Sanitizer
The Free People Blog Shows How to Make a Sanitizer Without Chemicals
Cosmetics companies can take advantage of the all-natural trend by creating and marketing a range of chemical-free, environmentally friendly products, like hand sanitizer.
CategoryArt & Design
Natural Carpet Cleaners
This DIY Dry Carpet Cleaner Recipe Cuts Costs with Household Ingredients
The cleaning products industry can explore the development of natural carpet cleaning solutions to cater to the growing demand for eco-friendly and sustainable cleaning options.
CategoryArt & Design
Lemony DIY Wipes
These DIY Wipes Keep Your Bathroom Clean, Fresh and Fragrant
The cleaning product industry can embrace disruptive innovation by developing eco-friendly and customizable cleaning solutions for consumers.
CategoryEco
Versatile Homemade Cleaners
This Natural All-Purpose Cleaner is DIY, Safe to Use and Effective
Opportunity for companies to expand their eco-friendly cleaning product lines.
CategoryArt & Design
Handmade Citrus Soaps
These DIY Lemon Peel Soap Bars are Refreshingly Sweet-Smelling
Handmade soap bars and DIY soap kits present a unique opportunity for natural personal care companies to differentiate themselves in a crowded market.
CategoryArt & Design
Natural Aromatherapy Cleansers
This Aromatic DIY Bathroom Cleaner Product Contains Lavender
The home cleaning products industry can explore and innovate by offering more natural and aromatherapy-based solutions.
