Versatile Homemade Cleaners

This Natural All-Purpose Cleaner is DIY, Safe to Use and Effective

This natural all-purpose cleaner is made out of ingredients safe enough that you could put every single one on your face. Crafted by Julia of the Free People blog, the homemade cleaning product is made out of water, baking soda, castile soap, witch hazel and tea tree oil.

Rather than placing the concoction in a plastic container, which could potentially alter the effectiveness of the tea tree oil, Julia repurposed an old glass jar and attached a spray bottle head. Specifically, she recycled an apple cider vinegar container.

The all-natural all-purpose cleaner not only smells nice, it is also effective. While the castile soap cleans and offers a eucalyptus scent, the witch hazel acts as an astringent and the tea tree oil has grease cutting and bacteria killing properties. Baking soda neutralizes odor and is also a mild abrasive agent.

Natural Cleaners
Increase in demand for eco-friendly, all-natural, homemade cleaning products.
Repurposed Containers
Growing trend of using eco-friendly, repurposed containers for alternative uses.
DIY Cleaning Solutions
Rise in popularity of creating homemade, cost-effective cleaning solutions.

Industries Being Reshaped

Household Cleaning Products
Opportunity for companies to expand their eco-friendly cleaning product lines.
Eco-friendly Packaging
Increasing need for sustainable and repurposable packaging for cleaning products.
DIY Home Improvement
Potential opportunity for DIY companies to expand into the market of creating and selling eco-friendly, all-natural cleaning product kits.
SCORE
3.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 52%
Freshness 8%

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