Category
Business
Autonomous Merchandising
Trend cluster
Category
Incentivized
E-Partnership
Large-scale e-commerce giants incent small brands to collaborate.
4.0
Trend score
Trend
What is the Incentivized E-Partnership trend?
Incentivized E-Partnership: Giving small companies incentive to collaborate instead of competing with large scale retailers in the digital space, companies like Amazon are offering branded, custom shops and promotions to brands looking to help sell goods. This not only benefits the big names in e-commerce, but also offers more exposure and a larger consumer base to small brands.
Trend themes
Themes within the Incentivized E-Partnership trend
Three behaviours holding the trend together01
Incentivized Collaborations
Large-scale e-commerce platforms incentivize small brands to collaborate and sell their goods on their platforms, providing more exposure and a larger consumer base to small brands.
02
Personalized 3D Printing
Retailers embracing 3D printing to produce and sell customizable products on a large scale, such as Amazon's 3D-Printed Products Store and partnerships with 3D printing startups.
03
STEM Toy Market
Increasing focus on promoting STEM (science, technology, engineering, and math) toys that help kids develop new skills while being fun for them to play with, as seen in Amazon's STEM toy shop.
Industry implications
What the Incentivized E-Partnership trend means for industry
Where the trend changes the playbookFor
E-Commerce
Encouraging small brands to collaborate and sell their goods on large-scale e-commerce platforms can foster a more inclusive and diverse marketplace with greater access for smaller brands.
For
Retail
The rise of 3D printing and personalized products can lead to new retail models that focus on direct production and sale, reducing packaging waste and offering hyper-customized products upon direct demand.
For
Entertainment and Gaming
Partnerships between online retailers and gaming consoles can tap into a burgeoning market for gaming and entertainment in countries where the middle-class and upper class is growing, leading to more accessibility for consumers and potentially more opportunities for businesses to expand their customer base.
Workshop question
In order to accelerate your brand, consider collaborating with an up-and-coming business, brand or public figure. Which of the above would be most beneficial for your brand's image?
Trend signals
Trend signals for Incentivized E-Partnership
Trend score 4.0 out of 10, from popularity 66%, activity 46%, freshness 8%.
Popularity66%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Incentivized E-Partnership trend
4 featured examples from Jul 28, 2014 to Apr 8, 2015CategoryBusiness
3D-Printed Retail Platforms
This 3d Startup is Now Offering Its Products on Sears.com
The retail industry can leverage 3D printing to revolutionize their business models, from offering hyper-customized products to optimizing distribution networks.
CategoryBusiness
3D-Printed Product Stores
The Amazon 3D-Printed Products Store Offers Custom 3D-Printed Goods
E-commerce retailers can explore opportunities to incorporate 3D printing and offer customizable products.
CategoryBusiness
Skill-Building Toy Shops
Amazon Launched a Store for Featuring Educational and Fun STEM Toys
The increased need for curated online shopping experiences for niche products presents opportunities for online retailers to provide customers with specialized and tailored servic…
CategoryTech
Exclusive Online Gaming Stores
Amazon India Has Exclusive Rights to Sell Xbox Products in India
Online gaming retailers can benefit from creating exclusive deals with gaming companies as well as offering bundled deals to entice customers.
