Consumers opt for packaging that references the style of technology brands
Implications - Industries outside of the technology sphere, such as food or fashion, have adopted a tech-focused style of packaging in order to better appeal to the modern consumer. This shift in packaging reveals not only the universality of technology, but the cult-like status it has achieved among consumers, who closely identify with the aesthetics of their favorite brands.
Workshop Question - In what ways has your brand incorporated consumer preferences into your product designs or services? What areas could you adapt even more to align with those interests?
Trend Themes
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Tech-inspired Packaging — Industries outside of the tech sphere have adopted a tech-focused style of packaging to appeal to modern consumers.
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Pixelated Packaging — Using pixels as a design element in packaging is a growing trend, which communicates a no-frills approach to self-care routines.
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Two-tone Packaging — Contrasting black and white tones in packaging is currently popular, giving designs a highly graphic and modern look.
Industry Implications
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Fashion — Fashion brands can benefit from a tech-inspired packaging design approach that can add a fresh and modern look to their products.
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Food — Food brands can learn from the use of pixelated and two-tone packaging designs, which can create a sleek and minimalistic image for their products.
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Beauty — The trend of pixelated packaging design is a great opportunity for beauty brands to communicate a no-frills approach in their self-care routines.
