Category
Lifestyle
Assisted Choices
Trend cluster
Category
Tech
Mimicry
Consumers opt for packaging that references the style of technology brands.
4.1
Trend score
Trend
What is the Tech Mimicry trend?
Tech Mimicry: Industries outside of the technology sphere, such as food or fashion, have adopted a tech-focused style of packaging in order to better appeal to the modern consumer. This shift in packaging reveals not only the universality of technology, but the cult-like status it has achieved among consumers, who closely identify with the aesthetics of their favorite brands.
Trend themes
Themes within the Tech Mimicry trend
Three behaviours holding the trend together01
Tech-Inspired Packaging
Industries outside of the tech sphere have adopted a tech-focused style of packaging to appeal to modern consumers.
02
Pixelated Packaging
Using pixels as a design element in packaging is a growing trend, which communicates a no-frills approach to self-care routines.
03
Two-Tone Packaging
Contrasting black and white tones in packaging is currently popular, giving designs a highly graphic and modern look.
Industry implications
What the Tech Mimicry trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion brands can benefit from a tech-inspired packaging design approach that can add a fresh and modern look to their products.
For
Food
Food brands can learn from the use of pixelated and two-tone packaging designs, which can create a sleek and minimalistic image for their products.
For
Beauty
The trend of pixelated packaging design is a great opportunity for beauty brands to communicate a no-frills approach in their self-care routines.
Workshop question
In what ways has your brand incorporated consumer preferences into your product designs or services? What areas could you adapt even more to align with those interests?
Trend signals
Trend signals for Tech Mimicry
Trend score 4.1 out of 10, from popularity 59%, activity 55%, freshness 8%.
Popularity59%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tech Mimicry trend
4 featured examples from Mar 24, 2014 to Mar 25, 2015CategoryFashion
Speedy Shoe Box Branding
The Under Armour Speedform Apollo Box Takes the Shape of a Jet
Sportswear brands can explore disruptive innovation opportunities in packaging design to enhance their brand identity and create a unique customer experience.
CategoryLifestyle
Two-Tone Truffle Packaging
These Black and White Chocolate Boxes Have a Highly Graphic Look
Black and white packaging trends can be adopted by the food and beverage industry to create a contemporary and visually striking product presence.
CategoryFashion
Pixelated Skincare Packaging
'The Basics' Takes Inspiration from the Space Invader Video Game
By embracing minimalist skincare, companies can disrupt the industry by appealing to consumers who want simple and effective products.
CategoryFashion
Tech-Focused Underwear Branding
BlackRose NYC Brands the SILVER Collection for Mack Weldon
Opportunity for fashion brands to incorporate technology into their products and packaging designs.
