To brand its new SILVER Collection just released this past spring, Mack Weldon turned to Blackrose NYC to be in charge of this task.
The design company wanted to bring out the technological qualities of the SILVER Collection, since the underwear features "X-static® XT2™ cutting-edge fiber technology," according to Package Inspiration. These qualities were conveyed by using a sleek, all-black and gray color scheme, as well as thinning down the original Mack Weldon logo to make it more refined. The main points that come to mind when looking at the design are those of power, prestige and luxury, which is exactly what Mack Weldon was going for. Even without any color, this package is sure to grab attention from consumers.
What's Driving This Trend
- Tech-focused Branding
- Opportunity for brands to highlight technological qualities of their products through sleek and refined designs.
- Minimalist Packaging
- Trend of using sleek and all-black designs to convey a sense of power, prestige, and luxury.
- High-end Underwear
- Growing market for premium quality underwear with advanced fiber technology.
Who This Affects Most
- Fashion
- Opportunity for fashion brands to incorporate technology into their products and packaging designs.
- Retail
- Opportunity for retailers to offer high-end underwear brands with cutting-edge fiber technology.
- Design
- Opportunity for design agencies to create sleek and minimalist packaging designs for tech-focused brands.
