Fashion label and retailer Reigning Champ introduces its latest collection project that boasts the name Legacy of Slub. It takes the premium 1 x 1 Slub fabric as the main inspiration, which originated during the mid-2000s for its wings+horns label that is now discontinued.
The previous sibling label was in the works for 2 decades and featured a selection of modern menswear silhouettes that were inspired by Japanese craftsmanship. It focused on high-quality fabrics and designs that highlighted the Canadian landscape. To continue on that, the brand delivers three signature silhouettes from wings+horns. This includes the fabric done in white, black, grey, and navy options -- dropping short and long sleeved tops and half-buttoned Henley shirts.
Image Credit: Reigning Champ
What Makes This Trend Stand Out
- Premium Fabric Apparel
- There's an opportunity for other fashion labels to emulate this and create their own premium fabric collections that could appeal to consumers who prioritize quality materials.
- Athletic-inspired Silhouettes
- There's a potential for fashion retailers that cater to both athletic and fashion-conscious consumers to create their own selection of athletic-inspired silhouettes, whether for performance or fashion purposes.
- Silhouette-inspired Collections
- Fashion labels can create entire collections around specific silhouettes, or feature a few standout silhouettes across different collections to create a brand identity that resonates with consumers.
Sectors Adopting This
- Fashion Retail
- Retailers specializing in premium fashion apparel could benefit from creating their own collections centered around high-quality materials, similar to Reigning Champ's Legacy of Slub.
- Athletic Apparel
- Both athletic and leisurely consumers could benefit from athletic-inspired silhouettes and garments, giving a niche opportunity to manufacturers and brands.
- Textile Manufacturing
- Manufacturers and creators of premium quality textiles may have a high-demand in the market for consumers who prioritize material quality over other factors.
