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AHAVA Campaign by Miri Davidovitz Urges You to "Rebirth Your Skin"

 - May 2, 2010
References: miridavidovitz &
This AHAVA Campaign by Miri Davidovitz speaks to the idea that new skin cells are constantly being formed in the human body, giving us the power to essentially reinvent our look from the inside out. With the tagline "Rebirth Your Skin," the first print ad shows a nude woman laying in the fetal position--perfect born-again imagery within the context of beauty.

See more shots from the AHAVA Campaign by Miri Davidovitz, including the original images, above.