Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

From Vampy Starlet-Inspired Cosmetics to Adorably Nerdy Cosmetics

 - Jul 16, 2013
Using cute and unconventional branding, cosmetic firms are helping pre-teens ease into the world of makeup with tween cosmetics. Products such as vibrant feline cosmetic collections and adorable animal-shaped moisturizers help make young girls comfortable with cosmetics through familiar and charming characters. This list is composed of tween-focused cosmetics with branding that appeals to those transitioning into adolescence.

With tweens on the cusp between childhood and adolescence, using well-known cartoon characters to brand cosmetics works to make something foreign seem familiar. Products like pocket monster manicures infuse favorite childhood icons with cosmetics.

In addition to making makeup youth-friendly, cosmetic brands are appealing to the tween yearning for social acceptance through subtly risque products. Items such as rebel character manicures and vampy starlet-inspired cosmetics appeal to the burgeoning desire to rebel.