Using cute and unconventional branding, cosmetic firms are helping pre-teens ease into the world of makeup with tween cosmetics. Products such as vibrant feline cosmetic collections and adorable animal-shaped moisturizers help make young girls comfortable with cosmetics through familiar and charming characters. This list is composed of tween-focused cosmetics with branding that appeals to those transitioning into adolescence.
With tweens on the cusp between childhood and adolescence, using well-known cartoon characters to brand cosmetics works to make something foreign seem familiar. Products like pocket monster manicures infuse favorite childhood icons with cosmetics.
In addition to making makeup youth-friendly, cosmetic brands are appealing to the tween yearning for social acceptance through subtly risque products. Items such as rebel character manicures and vampy starlet-inspired cosmetics appeal to the burgeoning desire to rebel.
- Millennial
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
