These nail designs from the Kate Broughton collection are filled with cute animated illustrations of nature-inspired objects such as birds and leafs, making this collection ideal for wildlife admirers. Stick-on nail art has recently become a popular trend due to its ease of application and beautiful end results, which is why many women are resorting to them.
Often the designs found are bursting with color and girly prints, which is quite the opposite of these nail pieces. The Kate Broughton collection caters to women who like simplicity and minimal colors. By catering to a niche segment, the company is able to profit off of a growing trend. Distinction is huge when it comes to product offerings, as consumers who like variety, will seek out brands that can offer it to them.