Brands shift to offer fresh items through vending machines
Implications - Vending machines have expanded to include items with a limited life-span, such as fresh meals and produce, proving that the platform is not limited to preserved goods. Freshness vending not only reveals that the retail possibilities of vending machines are growing, but also that consumers are interested in prioritizing convenience, even when it comes to specialty products.
Workshop Question - How can your brand prioritize convenience in new and unique ways?
Trend Themes
1. Fresh Vending Machines - Automated fresh food kiosks are an innovative solution to the need for healthy on-the-go options.
2. Customizable Vending Machines - Innovative vending machines that provide customizable options offer a new level of convenience to consumers.
3. Automated Retail - Automated retail has applications beyond traditional vending-machine products and can expand access to quality products and services.
Industry Implications
1. Food and Beverage - Manufacturers and distributors in the food and beverage industry can improve convenience and nutritional value through automated vending options.
2. Retail - As automated vending expands to offer more high-quality products beyond traditional vending machine offerings, retailers may be able to leverage these machines in new ways.
3. Technology - As vending machines become more advanced in terms of payment and customization options, technology companies may find new opportunities to innovate in the retail space.
