Category
Lifestyle
Performance Powders
Trend cluster
Category
Organic
Relief
Women turn to natural supplements and beverages to aid health issues.
3.0
Trend score
Trend
What is the Organic Relief trend?
Organic Relief: Taking a more natural approach to health and wellness, women are turning to more natural and organic health supplements to aid pain and stresses that come with different life stages. Utilizing nutrients and health beverages to ease things like pain and discomfort, females are seeking out holistic solutions to aid day-to-day experiences.
Trend themes
Themes within the Organic Relief trend
Three behaviours holding the trend together01
Natural Supplement and Beverage Consumption
Consumers are turning towards natural and organic supplements and beverages as an alternative to conventional wellness practices.
02
Organic and Healthy PMS Relief Products
The development and sale of organic and healthy PMS relief products is on the rise.
03
Functional Foods and Teas
The popularity of functional foods and teas is growing due to their health benefits and all-natural ingredients.
Industry implications
What the Organic Relief trend means for industry
Where the trend changes the playbookFor
Health and Wellness Industry
Natural supplement and organic beverage consumption, healthy PMS relief products, and functional foods and teas all provide opportunities for innovation in the health and wellness industry.
For
Food and Beverage Industry
The rise in demand for functional foods and teas presents a market opportunity for innovation in the food and beverage industry.
For
E-commerce Industry
The increasing popularity of natural, organic, and healthy products provides opportunities for e-commerce businesses to sell and deliver these products directly to consumer's doors.
Workshop question
What is a challenge specific to your target demographic and how can you position yourself to convey empathy and support?
Trend signals
Trend signals for Organic Relief
Trend score 3.0 out of 10, from popularity 48%, activity 35%, freshness 8%.
Popularity48%
Activity35%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Organic Relief trend
8 featured examples from Jun 1, 2014 to Jan 27, 2017CategoryLifestyle
Healthy Prenatal Beverages
Bump Water is a Vitamin and Mineral Drink for Women Who Are Pregnant
Opportunity to develop and market functional beverages with targeted nutrition for different demographic groups.
CategoryLifestyle
Confectionery PMS Bites
These Healthy Brownie and Chocolate Truffle Hybrids Combat PMS Symptoms
PMS Bites align with the growing demand for healthier snack options, offering a unique product within the food and beverage industry.
CategoryLifestyle
Hormone-Balancing Chocolate Bars
This Healthy Chocolate Bar Supports the Endocrine System
As consumers seek healthier snack options, health food companies can satisfy demand with functional, nutrient-packed products.
CategoryLifestyle
Soothing Digestive Roll-Ons
'DigestZen Touch' Encourages Digestive Support from the Outside In
Disruptive innovation opportunity: Incorporate natural ingredients into health products, offering alternative solutions for common health concerns.
CategoryLifestyle
Soothing Maternal Teas
The Spoiled Mama Makes Herbal Pregnancy Tea
Increasing demand for specialized herbal teas for pregnant women creates opportunities for tea brands to expand their product lines.
CategoryLifestyle
Medicinal Menstruation Teas
This Organic Tea for Periods Soothes Cramps and Pre-Menstrual Syndrom
Disruptive innovation opportunities lie in developing herbal medicinal drinks for menstrual discomfort.
CategoryLifestyle
Natural PMS Pills
Supplements by GirlU Provide All-Natural PMS Relief
Pharmaceutical companies can explore the development of all-natural supplements for PMS relief that rival traditional over-the-counter options.
CategoryLifestyle
Organic Menopause Teas
Etsy's Boline Apothecary Offers All Natural Products for Aging Women
The health and wellness industry can explore disruptive innovation opportunities by developing more natural and organic products to cater to the health-conscious consumer base.
