Category
Lifestyle
Assisted Choices
Trend cluster
Category
Social
Vending
Vending machines encourage social interaction in exchange for goods.
5.0
Trend score
Trend
What is the Social Vending trend?
Social Vending: Moving away from paying for goods with money, vending machines are integrating elements of social engagement as an alternative form of payment. Dispensing goods in return for engagement, these machines are using interactive and heartfelt experiences to boost consumer-brand interaction.
Trend themes
Themes within the Social Vending trend
Three behaviours holding the trend together01
Social Interaction Payment
Vending machines are using interactive and heartfelt experiences to boost consumer-brand interaction.
02
Tweet/Hashtag Rewards
Vending machines that dispenses prizes in exchange for tweets or social media hashtags that spur on word of mouth promotion.
03
Selfie Generation Marketing
Vending machines with selfie-taking capabilities are offering young buyers an added lifestyle bonus for purchasing products.
Industry implications
What the Social Vending trend means for industry
Where the trend changes the playbookFor
Fast-Moving Consumer Goods
Brands in the FMCG industry can implement social payment and tweet/hashtag reward vending machines to increase consumer engagement and brand loyalty.
For
Retail
Retail businesses can use selfie vending machines and social interaction payment vending machines to attract customers and increase brand awareness.
For
Marketing and Advertising
Marketing and advertising professionals can utilize vending machines with social payment, tweet/hashtag rewards, and selfie-taking capabilities to generate consumer-generated advertising.
Workshop question
If your brand was going to launch an engagement-based vending machine, what products would you put in it? What engagement would you require in order to retrieve a product?
Trend signals
Trend signals for Social Vending
Trend score 5.0 out of 10, from popularity 83%, activity 60%, freshness 8%.
Popularity83%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Social Vending trend
5 featured examples from Feb 24, 2014 to Oct 8, 2015CategoryLifestyle
Free Vending Machines
Innovative Vending Solutions Encourages People to Tweet for Snacks
Implementing free vending machines as a promotional tool can attract more customers and increase brand exposure in the food and beverage industry.
CategoryTech
Selfie Vending Machines
This Japanese Beverage Dispenser Offers a Complimentary Portrait
Beverage companies can leverage innovative vending machine features to create new marketing opportunities and engage younger consumers.
CategoryMarketing
Tweet-Rewarding Vending Machines
This Pop-Up IKEA Vending Machine Gives Prizes for Hashtags
Implementing pop-up vending machines and immersive social media campaigns can help retailers increase brand awareness and drive sales.
CategoryMarketing
Couples Only Vending Machines
Coke's Invisible Vending Machine Doesn't Reveal Itself for Singles
The Invisible Vending Machine presents a disruptive innovation opportunity for the beverage industry to create interactive vending machines that offer personalized experiences.
CategoryMarketing
Snow-Sharing Machines
Coca-Cola Helps People Across the World Share Christmas with a Snow Machine
The tourism industry can capitalize on the artificial snow machine trend to create winter-themed events that attract visitors from different parts of the world.
