As an alternative to sugary candies, baked goods and other unhealthy snacks that target children with a sweet tooth, packaging design student Tobias Möller developed a concept line of superfood for kids.
Branded as Exotic Snacks, the treats are packaged in wild boxes that feature the friendly faces of some of nature's more fearsome jungle cats. Some of the superfood snacks included in these child-sized boxes include dried goji berries, blueberries and black currants, making the snacks ideal for taking to school for recess and lunch. Since the designs are vibrant enough to catch the eyes of kids, Möller notes that "The new products have to fit in at the regular candy section, but at the same time don’t lie about its content."
Key Themes Behind This Trend
- Superfood Snack Boxes
- Superfood snack boxes with eye-catching packaging designs that appeal to children's taste, while providing nutritional value.
- Healthy Alternative Treats
- Development of healthy alternative treats for children, which can replace conventional sugar-laden candy and other unhealthy snacks in the market.
- Interactive Packaging
- Interactive and engaging packaging design that appeals to children's curiosity and encourages them to engage with healthy eating habits.
Where This Applies
- Packaging Industry
- Packaging manufacturers can innovate and develop interactive and engaging packaging design for healthy and nutritious snacks targeted towards children.
- Food Industry
- The food industry can tap into the demand for healthier snack alternatives and develop a healthier product portfolio targeting children.
- Education Industry
- The education industry can promote healthy eating habits in children by incorporating fun and interactive snack boxes in school-level nutrition programs.
