Category
Tech
Delegated Interfaces
Trend cluster
Category
Physical
Appification
Apps are enhanced with physical features to enhance sensory engagement.
4.5
Trend score
Trend
What is the Physical Appification trend?
Physical Appification: While online games and mobile apps offer consumers entertainment while on the go, a lack of physical engagement can often make the process less stimulating. Combining mobile technology with traditional methods of play, brands are creating products that interact with online apps, helping to enhance digital activities with added sensory features.
Trend themes
Themes within the Physical Appification trend
Three behaviours holding the trend together01
Physical appification
With the rise of physical appification, brands are integrating mobile technology with traditional methods of play, creating products that help enhance digital activities with added sensory features.
02
Tablet-based playtime
Tablet-based playtime is a growing trend that allows children and adults to benefit from interactive and educational activities on the go, including augmented reality, stamp pad, coloring book and architectural exploration apps.
03
Sensory-driven experiences
Consumers are increasingly looking for sensory-driven experiences, such as the Krug Champagne App, which blends sound and music to enhance the taste of the champagne, providing disruptive innovation opportunities for brands in the food and beverage industry.
Industry implications
What the Physical Appification trend means for industry
Where the trend changes the playbookFor
Toy industry
With the rise of physical appification and tablet-based playtime, the toy industry can leverage these trends by creating toys that interact with online apps and offer new sensory experiences.
For
Education industry
Tablet-based playtime and educational architecture apps present disruptive innovation opportunities for the education industry to integrate mobile technology into traditional learning methods and enhance the educational experience.
For
Food and beverage industry
Sensory-driven experiences, such as the Krug Champagne App, provide disruptive innovation opportunities for the food and beverage industry to integrate sound, music and other sensory features to enhance the taste and enjoyment of their products.
Trend signals
Trend signals for Physical Appification
Trend score 4.5 out of 10, from popularity 71%, activity 57%, freshness 8%.
Popularity71%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Physical Appification trend
6 featured examples from Feb 4, 2015 to Jul 29, 2016CategoryTech
Educational Architecture Apps
Tinybop Lets Children Explore Famous Buildings Using Cartoons
The education technology industry can benefit from developing more interactive and engaging apps that make learning fun and enjoyable for children.
CategoryLifestyle
Music-Pairing Bubbly Apps
The Krug Champagne App Uses Science to Appeal to the Senses
The food and beverage industry can explore incorporating sensory elements such as sound and music to enhance the overall dining experience and create a deeper connection with cons…
CategoryTech
Geotagged Storytelling Apps
The Krumb App Lets You Leave Mobile Messages When Visiting a Place
Disruptive innovation opportunity: Develop a new social media platform that integrates geolocation and temporary posts for enhanced user engagement and targeted advertising.
CategoryTech
Tablet-Based Coloring Books
This Adult Coloring Book App is Designed to Help Reduce Stress
The publishing industry can benefit from incorporating digital coloring books into their product offerings.
CategoryLife-Stages
Augmented Toy Apps
LEGO X Adds a High-Tech Element to Building Block Play
The toy manufacturing industry can leverage LEGO X to create new and innovative products that combine physical and digital play.
CategoryLife-Stages
Tablet Stamping Blocks
The JouJou Cube Touch is a Modern, Mobile Stamp Pad
Toy manufacturers have the opportunity to develop and produce interactive educational toys like the JouJou Cube Touch to cater to the evolving needs of tech-savvy kids.
