Apps are enhanced with physical features to enhance sensory engagement
Implications - While online games and mobile apps offer consumers entertainment while on the go, a lack of physical engagement can often make the process less stimulating. Combining mobile technology with traditional methods of play, brands are creating products that interact with online apps, helping to enhance digital activities with added sensory features.
Trend Themes
1. Physical Appification - With the rise of physical appification, brands are integrating mobile technology with traditional methods of play, creating products that help enhance digital activities with added sensory features.
2. Tablet-based Playtime - Tablet-based playtime is a growing trend that allows children and adults to benefit from interactive and educational activities on the go, including augmented reality, stamp pad, coloring book and architectural exploration apps.
3. Sensory-driven Experiences - Consumers are increasingly looking for sensory-driven experiences, such as the Krug Champagne App, which blends sound and music to enhance the taste of the champagne, providing disruptive innovation opportunities for brands in the food and beverage industry.
Industry Implications
1. Toy Industry - With the rise of physical appification and tablet-based playtime, the toy industry can leverage these trends by creating toys that interact with online apps and offer new sensory experiences.
2. Education Industry - Tablet-based playtime and educational architecture apps present disruptive innovation opportunities for the education industry to integrate mobile technology into traditional learning methods and enhance the educational experience.
3. Food and Beverage Industry - Sensory-driven experiences, such as the Krug Champagne App, provide disruptive innovation opportunities for the food and beverage industry to integrate sound, music and other sensory features to enhance the taste and enjoyment of their products.
6 Featured, 54 Examples:
217,743 Total Clicks
Date Range:
Feb 15 — Jul 16
Trending:
Warm
Consumer Insight Topics:
