Augmented Toy Apps

LEGO X Adds a High-Tech Element to Building Block Play

LEGO X is a system that brings simplicity to 3D modeling. 3D printing is a technology that presents an infinite number of possibilities, provided that you know how to work 3D printing software—but if you don't, this system provides a way to 3D print that's as simple as playing with a set of LEGO blocks.

Gravity's LEGO X has two main parts: an augmented reality app and building blocks with sensors so that the app can track their positions. By blocking out volumes, this makes it a lot easier to begin sculpting with computer software. For now, Gravity is using Duplus blocks to demonstrate its capability, although the next version of LEGO X is planned to be compatible with standard LEGO building bricks.

Simplified 3D Modeling
LEGO X simplifies the process of 3D modeling using building blocks and augmented reality technology.
Intuitive 3D Printing
LEGO X allows for intuitive 3D printing by combining sensors and an augmented reality app to track the positions of building blocks.
Integration of Physical and Digital Play
LEGO X seamlessly integrates physical building blocks with digital modeling and printing, enhancing the play experience.

Sectors Adopting This

Toy Manufacturing
The toy manufacturing industry can leverage LEGO X to create new and innovative products that combine physical and digital play.
Education Technology
LEGO X has potential applications in the education technology industry, allowing for hands-on learning experiences in 3D modeling and printing.
Design and Engineering
The design and engineering industry can benefit from LEGO X's simplified 3D modeling and intuitive printing, streamlining the product development process.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 36%
Activity 90%
Freshness 8%