Tablet-Based Coloring Books

This Adult Coloring Book App is Designed to Help Reduce Stress

'Pigment' is an adult coloring book app that helps users de-stress. In recent years, many adults have turned to hobbies such as coloring as a way to relax. This app provides a simple way for adults to maintain their hobby without lugging around a heavy book and a set of colored pencils.

Pigment is an adult coloring book app that can be used on the iPhone or iPad. The free app lets users color in different shapes on their screen, the same as they would with a physical coloring book. Users can color with their finger or they can use the Apple Pencil for more precise doodling. While it may seem mundane, the act of color is believed to help people relax by giving them something mindless to focus on while they let their mind wander.

While there are other coloring apps on the market, these programs are largely tap-to-fill, which removes the therapeutic quality that comes from the actual coloring process. As a result, Pigment provides a more hands-on way for adults to color on the go.

Digital Coloring Books
Digital coloring books provide a convenient and accessible way to destress.
Mobile Coloring Apps
Mobile coloring apps offer a therapeutic and engaging experience to users.
Interactive Coloring Platforms
Interactive coloring platforms provide a more immersive and personalized coloring experience.

Who This Affects Most

Publishing Industry
The publishing industry can benefit from incorporating digital coloring books into their product offerings.
Mobile App Development Industry
The mobile app development industry can capitalize on the growing demand for coloring apps by designing and creating more engaging coloring platforms.
Art Supplies Industry
The art supplies industry can adapt to the trend of digital coloring books by creating new and innovative tools for users to enhance their coloring experience.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 82%
Freshness 8%

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