Category
Business
Assisted Conversion
Trend cluster
Category
Self-Serve
Display
Offering customers a sense of autonomy, kiosks integrate self-serve tactics.
4.0
Trend score
Trend
What is the Self-Serve Display trend?
Self-Serve Display: Recognizing the individual needs of each consumer, brands and retailers are turning to high-tech kiosk displays to offer customers a more personalized experience. Allowing those passing by to engage with products and services through touchscreen displays and automated technology, brands are allowing customers to test and engage with products without the need for inconvenient face-to-face interaction.
Trend themes
Themes within the Self-Serve Display trend
Three behaviours holding the trend together01
Self-Serve Kiosks
Self-service technology is transforming retail experiences and empowering consumers through improved autonomy.
02
In-Store Interactive Technology
Interactive experiences in brick-and-mortar stores are bridging the gap between online and in-person shopping, offering consumers a more personalized experience.
03
On-Demand and Customization
Personalization and speed are becoming increasingly important in customer experiences, and brands in various industries are leveraging automation to offer on-demand customization options.
Industry implications
What the Self-Serve Display trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retail brands are incorporating self-service technology and interactive displays to improve customers' shopping experiences and remain competitive.
For
Food & Beverage Industry
Food and beverage brands are leveraging self-serve kiosks and customization options to speed up service and offer personalized ordering experiences.
For
Healthcare Industry
The healthcare industry is utilizing telepresence technology and self-serve kiosks to improve accessibility to medical services and prescriptions in remote locations.
Workshop question
How can your brand utilize technology to offer a more personalized experience for the consumer?
Trend signals
Trend signals for Self-Serve Display
Trend score 4.0 out of 10, from popularity 57%, activity 54%, freshness 8%.
Popularity57%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Self-Serve Display trend
8 featured examples from Jun 11, 2014 to Feb 16, 2017CategoryArt & Design
Futuristic Postal Offices
Canada Post's New Postal Office Has a Self-Serving Shipping Kiosk
Disruptive innovation opportunity: Incorporating technology and modern features into traditional postal services to meet the evolving needs of customers.
CategoryTech
Customizable Coffee Kiosks
The New McCafe Coffee Kiosk Allows Customers to Skip the Line
The implementation of self-serve kiosks and customizable options presents a disruptive innovation opportunity for companies in the food and beverage industry to enhance customer e…
CategoryBusiness
In-Store Ordering Kiosks
365 by Whole Foods Stores Feature iPad Kiosks for On-Site Food Orders
The use of iPad kiosks, digital price tags, and digital product scanners at 365 by Whole Foods presents disruptive innovation opportunities in the grocery industry, enabling great…
CategoryTech
On-Demand Coffee Coolers
'Apex Anywhere' is a Vending Machine That Produces Custom Coffee Orders
Opportunity for the vending machine industry to expand its offerings to include temperature-regulated machines.
CategoryMarketing
Local Shopping Kiosks
American Express' Shop Small Helps You Experience Local Treasures
Retail businesses can develop digital platforms to promote local shops, events and destinations to customers
CategoryLifestyle
Sanitizing Touchscreen Stations
Sterilyfe's Touchscreen Kiosk Makes Interactive Marketing Hygienic
Retail locations are increasingly incorporating touchscreens and interactive marketing to engage customers.
CategoryLife-Stages
Toy-Creating Kiosks
PieceMaker's 3D Printing Booth Dispenses Tiny Customized Toys
The toy industry can leverage 3D printing booths to offer customized and interactive toy experiences, attracting young consumers.
CategoryLifestyle
Telepresence Pharmacy Kiosks
HealthSpot Stations Make Dispensing Prescriptions More Accessible
Potential for telemedicine companies to expand services through telepresence walk-in kiosks, providing remote diagnosis and prescription dispensing.
