Brands turn to over-arching product displays to heighten consumer engagement
Implications - Realizing the need to go beyond traditional product display, brands are turning to large-scale aesthetics to help make the buying experience more experiential. Crafting displays within displays to create a more immersive consumer experience, brands are using over-arching shelves and booths to create their own world within supermarkets and store aisles, allowing buyers to temporarily immerse and surround themselves with a brand.
Workshop Question - What kind of immersive branding experience would better engage your consumer?
Trend Themes
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Experiential Displays — Brands are using large-scale aesthetics to create their own world within supermarkets and store aisles, allowing buyers to temporarily immerse and surround themselves with a brand.
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Bold and Unique Displays — Displays are taking on bold and unique shapes that allow brands to set themselves apart from other products on the shelves, with a focus on creating a memorable experience for the consumer.
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Immersion Through Design — Display designers are creating immersive experiences within stores by designing booths and spaces that transport the consumer to unique and branded environments.
Industry Implications
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Marketing and Advertising — Brands are investing in experiential displays to heighten customer engagement and create memorable in-store experiences.
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Retail and Sales — Retailers are looking for new and innovative ways to showcase product displays and drive sales within their stores.
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Design and Architecture — Display designers are pushing boundaries to provide clients with bold and unique displays that are both functional and memorable.
5 Featured, 33 Examples:
505,743 Total Clicks
Date Range:
Feb 14 — Apr 15
Trending:
Hot
Consumer Insight Topics:
