Category
Tech
Automated Upkeep
Trend cluster
Category
Meta
Display
Brands turn to over-arching product displays to heighten consumer engagement.
5.4
Trend score
Trend
What is the Meta Display trend?
Meta Display: Realizing the need to go beyond traditional product display, brands are turning to large-scale aesthetics to help make the buying experience more experiential. Crafting displays within displays to create a more immersive consumer experience, brands are using over-arching shelves and booths to create their own world within supermarkets and store aisles, allowing buyers to temporarily immerse and surround themselves with a brand.
Trend themes
Themes within the Meta Display trend
Three behaviours holding the trend together01
Experiential Displays
Brands are using large-scale aesthetics to create their own world within supermarkets and store aisles, allowing buyers to temporarily immerse and surround themselves with a brand.
02
Bold and Unique Displays
Displays are taking on bold and unique shapes that allow brands to set themselves apart from other products on the shelves, with a focus on creating a memorable experience for the consumer.
03
Immersion through Design
Display designers are creating immersive experiences within stores by designing booths and spaces that transport the consumer to unique and branded environments.
Industry implications
What the Meta Display trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Brands are investing in experiential displays to heighten customer engagement and create memorable in-store experiences.
For
Retail and Sales
Retailers are looking for new and innovative ways to showcase product displays and drive sales within their stores.
For
Design and Architecture
Display designers are pushing boundaries to provide clients with bold and unique displays that are both functional and memorable.
Workshop question
What kind of immersive branding experience would better engage your consumer?
Trend signals
Trend signals for Meta Display
Trend score 5.4 out of 10, from popularity 78%, activity 76%, freshness 8%.
Popularity78%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Meta Display trend
5 featured examples from Feb 25, 2014 to Apr 14, 2015CategoryArt & Design
Rainbow Arched Drink Displays
This Coca-Cola Display Brings the Smiles with Rainbow
Retail companies can create unique displays to attract customers and increase sales.
CategoryLifestyle
Experiential Retail Booths
This Dairy Retail Booth Design is an Escape Within the Grocery Aisle
Supermarkets and grocery stores can enhance customer engagement and differentiate themselves by incorporating experiential retail booths and dynamic displays in their stores.
CategoryBusiness
Ice Cream Displays
The King's Brand Provides an In-Store Carnival Experience
Creating immersive in-store experiences and unique displays can help retailers build brand loyalty and attract customers.
CategoryBusiness
Immersive Dairy Displays
Chobani Natural Greek Yogurt Creates an Intimate Space for Consumers
Grocery stores can create immersive displays to promote food products in a unique and engaging way.
CategoryMarketing
Dripping Dairy Displays
This Yogurt Retail Display Draws Inspiration from Milk Ingredients
Dairy product companies can leverage interactive retail displays and creative packaging design to stand out in the market and engage consumers.
