Urban gardeners turn to maintenance-free planters for convenience
Implications - Seeking to attract the urban consumer who's tight on time, brands in the gardening industry, are integrating elements of technology to make the planting process more streamlined. Requiring little to no effort, these gardening products feature unique self-watering and self-maintaining features, allowing busy, on-the-go consumers to enjoy the tranquility of plants without the hassle of constant monitoring.
Workshop Question - How can your brand or product help your busiest customer enjoy downtime?
Trend Themes
1. Smart Gardening - Automation and technology are being incorporated into the gardening industry creating products with unique self-watering and self-maintaining features.
2. Indoor Urban Farming - Urban farmers are looking for products that allow them to grow fresh herbs, vegetables, and flowers indoors in small apartment spaces.
3. Effortless Gardening - Gardeners are increasingly looking for zero-maintenance systems and self-contained kits that require little to no effort to grow fresh plants.
Industry Implications
1. Smart Home Technology - The incorporation of technology in the gardening industry plays well into smart home technology, enabling customers to have full control of their gardens through smartphone apps and voice assistants.
2. Home Decor - Indoor gardening accessories such as Herbie serve as decoration while fulfilling the consumer's need for fresh indoor plants.
3. Sustainable Farming - Effortless gardening kits that are self-contained and require little maintenance have the potential to provide a sustainable way to grow fresh produce in small spaces, perfect for city-dwellers.
7 Featured, 54 Examples:
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Date Range:
Apr 14 — Apr 15
Trending:
Hot
Consumer Insight Topics:
