Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Sustainable
Play
Parents search for eco products that will satiate their children's needs.
4.6
Trend score
Trend
What is the Sustainable Play trend?
Sustainable Play: Eco-consciousness typically isn't particularly important to children, but it is to many parents who are becoming more aware of their household's consumption habits. Parents who wish to instill a sustainable mentality in their offspring are searching for products with eco-friendly design and packaging. This shift demonstrates that eco-consciousness is being introduced to a younger demographic by increasing product engagement.
Trend themes
Themes within the Sustainable Play trend
Three behaviours holding the trend together01
Eco-Friendly Living
The growing interest in eco-consciousness is leading to an increase in demand for eco-friendly products, presenting disruptive innovation opportunities for businesses to develop and market products that cater to sustainability.
02
Upcycling
Designers and manufacturers are finding ways to reuse and repurpose different materials to create innovative products with less waste and reduced environmental impact, offering opportunities for businesses to explore upcycling as a way to develop sustainable products.
03
Sustainable Packaging
The shift towards sustainable and eco-friendly products also includes a focus on sustainable packaging, leading to disruptive innovation opportunities for businesses to develop packaging that is recyclable, biodegradable, or reusable.
Industry implications
What the Sustainable Play trend means for industry
Where the trend changes the playbookFor
Toy industry
As parents become more eco-conscious, there is a growing demand for sustainable and eco-friendly toys as a way to introduce children to sustainable living habits.
For
Packaging industry
The shift towards sustainable packaging is driving innovation in the packaging industry to develop innovative and eco-friendly packaging materials and design.
For
Education industry
The focus on sustainability is also leading to innovation in educational products and board games, providing opportunities for businesses to develop innovative and educational products that promote sustainability.
Workshop question
How can you better leverage the people who inadvertently influence your direct customer's decisions?
Trend signals
Trend signals for Sustainable Play
Trend score 4.6 out of 10, from popularity 62%, activity 69%, freshness 8%.
Popularity62%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Sustainable Play trend
6 featured examples from Sep 27, 2014 to Jun 4, 2016CategoryEco
Solar-Powered Fish Toys
These Terrarium Tanks Provide an Alternative to Real or Robotic Fish
Toy manufacturers can explore the opportunity of producing solar-powered fish toys to cater to environmentally-conscious and budget-conscious consumers.
CategoryLife-Stages
Educational Board Games
The Hubo Cubo Offers Learning Opportunities in a Sustainable Package
The toy industry can capitalize on the trend of educational board games by developing innovative and educational products for children.
CategoryEco
Plaited Paper Packaging
Hybrid Crayon Candles are Tucked into Slots and Folds a an Eco Container
The packaging industry can take advantage of the trend of sustainable packaging by developing and offering innovative plaited paper packaging solutions to businesses.
CategoryEco
Illuminating Doll Boxes
This Toy Box Packaging for a Doll Doubles as a Lamp
Developing new product lines of eco-friendly toys that have sustainable packaging and contribute to the circular economy.
CategoryEco
Sustainable Rubber Toys
Whole Foods is Selling these Eco-Friendly Toys Just in Time for Christmas
The toy industry can adapt to changing consumer preferences by incorporating more eco-friendly and sustainably sourced materials into toy production.
CategoryLife-Stages
Sustainable Juice Containers
These Reusable Juice Boxes Help Reduce the Need for Discarded Waste
Disruptive innovation opportunities lie in developing more sustainable packaging solutions for food and beverage products, such as reusable juice boxes.
