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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,712 more

Homespun Branding

Seemingly homemade labelling offers consumers a sense of familiarity

Implications - In an effort to shy away from the more flamboyant approaches of big name companies, brands are opting for more subtle and visually nostalgic labelling to create a more straightforward connection with consumers. Rustic jar containers and stovetop cookie boxes serve to add a sense of home and sentimentality to the item, combining wistful exterior features with the need for more organic and simplified marketing techniques.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 81 Examples:
1,736,331 Total Clicks
Date Range:
Jul 12 — Mar 15
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Stovetop-Inspired Cookie Boxes
Stovetop-Inspired Cookie Boxes
Thelma's Treats Cookie Packaging Design Opens Like an Oven
‘Saturday Mfg.’ came up with a creative cookie packaging design for ‘Thelma’s Treats’ that infuses boxes with the same love that is baked into its homemade goods. Thelma’s Treats is a... MORE
Dickensian Food Packaging
Dickensian Food Packaging
The Dirty Apron Delicatessen Branding Looks Fresh From the Victorian Era
The aptly titled artisan food company The Dirty Apron Delicatessen focuses on serving up comfort food in a big way. Offering everything from in-house hot lunches to jars of homemade pickled... MORE
Reinvigorated Honey Jars
Reinvigorated Honey Jars
Ashley Gustafson's Honey Jar Design Brings a Freshness to Overused Motifs
The ‘SUE BEE HONEY’ jar design by Ashley Gustafson is a clever way to include honeybee and hexagonal motifs in a simple, subtle way. These elements are practically present in just about... MORE
Simply Lovely Labelling
Simply Lovely Labelling
Bagas Bravas Packaging Marks Each Product Clearly in Cursive
When it comes to establishing a brand identity, there are certainly benefits associated with maintaining simplicity. Bagas Bravas packaging exercises this technique for a few good reasons that do... MORE
Functional Produce Packaging
Functional Produce Packaging
This Apple Packaging Design is Rustic, Chic and Artisanal
This apple packaging design for a Canadian company Red Prince Apple is a highly innovative and functional approach to shelving delicious Ontario apples. Created by graphic designer Steve Feeney,... MORE
Laundry-Line Biscuit Branding
Laundry-Line Biscuit Branding
BBROOD Packaging Leaves Over-Designed Competitors Out to Dry
A great shift is occurring in the world of packaging in which designers are starting to simplify the brand identities of products. BBROOD packaging embodies the lovely clarity that likely arose from... MORE
Clothed Confiture Packaging
Clothed Confiture Packaging
Gramma's Hand Cranked Jam Labels Include Small Suspenders as a Seal
A lot of the time, jam just has a charming homespun feel to it, but depending on the jam labels that go onto the jar, it doesn’t always come off this way. The design of Gramma’s Hand... MORE
Wholesome Homemade Jam Packaging
Wholesome Homemade Jam Packaging
Cat Lady Preserves Use Simple Materials to Contain It's Product
To help add a sweet touch to a piece of toast, Cat Lady Preserves make use of wholesome ingredients that are confined to a simplistic package that is quite clever. Instead of worrying too much about... MORE
Homey Historic Branding
Homey Historic Branding
This Minimalist Branding Identity is Welcoming and Attractive
There is something about this minimalist branding identity created for the iconic New York institution Russ & Daughters that is warm and aesthetically pleasing—something about the colors,... MORE

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Related Examples

Sketched Skincare Packaging
Sketched Skincare Packaging
Agronauti Cosmetics Branding Expresses the Art Behind Its Recipe
Vintage Biscotti Packaging
Vintage Biscotti Packaging
The Biscotti Brothers Bakery Branding has an Especially Artisanal Look
Sleek Understated Stationary
Sleek Understated Stationary
The Paper by Paperless Post Stationary Line is Polished and Chic
Cartoony Booze Branding
Cartoony Booze Branding
Illustrated Beer Labels Bring Playfulness to Limited Edition Packaging
Subtle Dairy Branding
Subtle Dairy Branding
The Aplos Brand Boasts Stylish Minimalist Dairy Packaging
Retro Beer Branding
Retro Beer Branding
The Gzub Craft Brewing Packaging is Highly Detailed and Colorful
Package-Inspired Merchandising
Package-Inspired Merchandising
This Laughing Cow Cheese Retail Display Replicates its Packaging
Organic Soda Alternatives
Organic Soda Alternatives
Rodale's Creates 5 Flavors of Naturally Sweetened Soda Syrup
Soda Branding Revivals
Soda Branding Revivals
The Swedish Soda Brand Apotekarnes has a Fresh New Look
Homemade Homestead Jams
Homemade Homestead Jams
The Youngs Farm Natural Jams are Made with Fresh Fruit Ingredients
Rocker Jam Jars
Rocker Jam Jars
The Labels for Jam Sessions Were Created by Printing with Real Preserves
Pensive Preserve Packaging
Pensive Preserve Packaging
The Concept Branding for HUMMM Shows Off Four Delicious Jam Flavors
Regally Feminine Jam Jars
Regally Feminine Jam Jars
Maria Marmalade Sources from a Legend About Scotland's Queen Marie I
Industrial Chocolate Branding
Industrial Chocolate Branding
The Caramela Packaging Fuses History into the Design
Futuristic Historical Headquarters
Futuristic Historical Headquarters
The MoreySmith Coca-Cola Headquarters Mixes Old with New
Eccentric Paper Branding
Eccentric Paper Branding
Neenah Paper’s Environment Paper Line is Beautifully Crafted
Apothecary-Inspired Retail Spaces
Apothecary-Inspired Retail Spaces
Torafu Architects' Aesop Kawaramachi Store Embodies Minimalism
Vintage Apothecary Branding
Vintage Apothecary Branding
Bittermilk's Eclectic Visual Branding Identity is Brilliantly Hipster
Urban Garden Branding
Urban Garden Branding
The Green Heart Project Connects Students to the Food They Eat
Whimsical Wedding Branding
Whimsical Wedding Branding
Something Beautyfull's Romantic Visual Branding is Soft and Feminine
Cheerful Sustainable Branding
Cheerful Sustainable Branding
Positive Energy’s Memorable Visual Branding is Vibrant
Organic Cuisine Branding
Organic Cuisine Branding
Narcissa's Pastel Visual Branding Identity is Whimsical and Sweet
Literary Jam Branding
Literary Jam Branding
Gastromasterskaya's Jam Jar Packaging Was Inspired by Popular Books
Plaited Paper Packaging
Plaited Paper Packaging
Bellis Preserves Branding Communicates a Carefully Crafted Mission
Cross-Stitch Preserve Packaging
Cross-Stitch Preserve Packaging
Ajá's Jam Jar Branding References Carefully Made Handicrafts
Simply Marked Mason Jars
Simply Marked Mason Jars
Fatworks Oil Packaging Sheds the Visual Weight of Too Much Image and Text
Magazine-Like Pet Food Packaging
Magazine-Like Pet Food Packaging
Petit's Dog Food Bags Are Made to Look Like Magazine Covers
Poultry-Headed Packaging
Poultry-Headed Packaging
Chicken Kitchen Branding Lets the Illustration Dictate the Carton's Shape
Spreadable Preserves Packaging
Spreadable Preserves Packaging
The Jam Brush Tube Streamlines the Task of Dressing Your Toast
Food Scrap Receptacles
Food Scrap Receptacles
The Animal Friendly Trash Can Separates Edible Waste to Feed Urban Strays
Bar Brawl Branding
Bar Brawl Branding
Beat Beer Packaging Becomes a Weapon for Impromptu Pub Fights
Hand-Scribbled Branding
Hand-Scribbled Branding
Solee Sunscreen Packaging Has a Casual Image that Appeals to the Young
Texty Mouthful Marketing
Texty Mouthful Marketing
Gulp Milkshakes Packaging Expresses Itself in Bold and Agitated Letters
Peacock-Inspired Prophylactics
Peacock-Inspired Prophylactics
The 'Peacoque' Condom Package Design Fans Out Like a Feathery Tail
Sculptural Dairy Containers
Sculptural Dairy Containers
This Concept for Kefir Packaging Strives to Be an Elegant Pitcher
Elegant Jam Jar Branding
Elegant Jam Jar Branding
Holy Belle Moonshine Packaging Has a Lovely Crafted Quality About it
Scientific Cookie Creations
Scientific Cookie Creations
These Beaker and Test Tube Cookies Turn Science into Delicious Treats
Cookie-Infused Campfire Squares
Cookie-Infused Campfire Squares
This ‘Averie Cooks’ S’mores Bar is Perfect with
Gender-Broadcasting Baked Goods
Gender-Broadcasting Baked Goods
These 'Sweet Sugar Belle' Cookies Reveal If It's a Boy or a Girl
Cookie Ice Cream Cones
Cookie Ice Cream Cones
These Freshly Baked Cones are the Newest Way to Enjoy Ice Cream
Elaborately Patterned Edibles
Elaborately Patterned Edibles
Cosmopollen Packaging Interprets the Architecture of its Origin
Homemade Oreo Cookies
Homemade Oreo Cookies
Make the Classic Black and White Cookies from Home with This Recipe
Scrumptious Floral Cookie Pops
Scrumptious Floral Cookie Pops
These Sweet Desserts are a Perfect Mother's Day Treat
Towering Ice Cream Sandwiches
Towering Ice Cream Sandwiches
This Massive Ice Cream Sandwich is Amazingly Vegan-Friendly
Scent Tailoring Perfumes
Scent Tailoring Perfumes
Commodity Premium Fragrances are Simple and Affordable
Fast Food-Mimicking Pies
Fast Food-Mimicking Pies
Cakespy's Pie Fries Are the Ideal Celebratory Dish for Pi Day
Astronomical Pun Packaging
Astronomical Pun Packaging
Stoutnik Beer Branding Likens the Dark Brew to the Universe's Backdrop
Simplified Foliage Branding
Simplified Foliage Branding
Ellie Tea Packaging Features a Perfect Symbol to Illustrate its Image
Deliciously Romantic Chocolate Handcuffs
Deliciously Romantic Chocolate Handcuffs
Surprise Your Partner with a Flirty and Naughty Treat
Anime Fast Food Packaging
Anime Fast Food Packaging
Mini Stop Cleverly Packages Its Fries to Act as Goku's Hair
Babushka Bottle Carriers
Babushka Bottle Carriers
Wodka Wanessa Packaging Comprises an Endearing Russian Doll Tote
play_circle_filled 3D Cookie Art
3D Cookie Art
Taste Design Like Never Before with These M.C. Escher 3D Cookies
Practically Open Packaging
Practically Open Packaging
Fruute Cookies are Wrapped Up in Thin Pieces of Transparent Plastic
Jam Jar Booze Branding
Jam Jar Booze Branding
Super Beer Packaging Serves Up a Quirky and Casual Impression
Blabbermouth Biscuit Branding
Blabbermouth Biscuit Branding
Bla-Bla Cookies Packaging Provides a Snack to Stop the Gossip
Sweetly Simple Branding
Sweetly Simple Branding
Gibbs Honey Packaging Embodies the Basics of Product and Producer
Experimental Preserve Jars
Experimental Preserve Jars
'Preserves' by Mathias Hahn Revamps the Traditional Jam Jar
Sweet Symbolic Branding
Sweet Symbolic Branding
Helt Honey Packaging Uses a Pattern of Graphics to Illustrate its Contents
Lumber Lid Branding
Lumber Lid Branding
Savannah Bee Honey Packaging Exudes the Beauty of Product and Production
Zealous Zigzag Merchandizing
Zealous Zigzag Merchandizing
Provo Bakery Branding Incorporates an Energizing Motif for its Treats
Pastoral Paradise Branding
Pastoral Paradise Branding
Volim Honey Packaging Paints a Picture of its Wholesome Rural Source
Unblocked Brew Branding
Unblocked Brew Branding
Chee Teachee Tea Packaging is a Lovely Adaptation of the Logic Game
Vibrant Vitamin Branding
Vibrant Vitamin Branding
Vitaritma Packaging Exudes a Symptom of the Supplements, Vitality
Fresh Fruity Branding
Fresh Fruity Branding
Be O' Juice Packaging Presents a Pure Image of its Organic Ingredients
Simple Sleek Pasta Branding
Simple Sleek Pasta Branding
Bryan Ku’s Student Work is Perfect for the Spaghetti Lover
Bathing Hound Branding
Bathing Hound Branding
Dogs & Drops Packaging Presents Loofah-Loving Pooches
Love Letter Chocolate Branding
Love Letter Chocolate Branding
The Alois Dallmayr Packaging is Sealed Like a Sweet Note
Superhero Pill Packaging
Superhero Pill Packaging
Paul Capili Designs Marvel-Inspired Sunscreen Branding for 'Super Skin'
Punchy Paint Packaging
Punchy Paint Packaging
The Waldo Trommler Paint Branding Employs Bold Typography and Colors
Lumber Hive Branding
Lumber Hive Branding
Bzzz Armenian Honey Packaging References its Contents' Natural Quality
Nostalgic Lunch Bag Branding
Nostalgic Lunch Bag Branding
Bean House Packaging has a Freshly Parceled Parisian Appeal
Whimsical Bakery Bags
Whimsical Bakery Bags
Salico Pastries Packaging is as Playful as its Contents are Sweet
Homey Honey Branding
Homey Honey Branding
Ehn's Bee Local Packaging Highlights the Product's Origins
Bonehead Biscuit Branding
Bonehead Biscuit Branding
Darling Dog Food Packaging Combines Canine Icons for a Clever Image
Understated Treat Packaging
Understated Treat Packaging
The Ithaca Coffee Company Unveils Delicious Candy Shop Wrappers
Yummy Yellow Packaging
Yummy Yellow Packaging
Lulu's Urban Cupcakery Branding Embodies Butter and Chocolatey Sweetness
Illustrated Typography Treats
Illustrated Typography Treats
Sugar Daddy's Cupcakes Packaging Animates Each Sweet in a Word
Inquiring Confection Packaging
Inquiring Confection Packaging
The Swoon Cookie Crafters Box Keeps You in Treats
Nectar Bead Branding
Nectar Bead Branding
Hortus Botanicus Honey Packaging Showcases its Golden Contents
Artisan Bakery Branding
Artisan Bakery Branding
Laucke Flour Packaging Communicates a Crisp Integrity and Quality
Sweet Beehive Branding
Sweet Beehive Branding
Taste of Honey Packaging Brings the Hive Home