Category
Tech
Delegated Interfaces
Trend cluster
Category
Sophisticated
Arcade
Gamer culture undergoes maturation to stay relevant with grown-up gamers.
2.9
Trend score
Trend
What is the Sophisticated Arcade trend?
Sophisticated Arcade: Video games -- a market segment heavily made up of teenage boys -- are undergoing something of a maturation with products that appeal to the 30 or 40-something player that still takes pleasure in playing, but needs a balance between gaming and adult commitments like marriage, physical health or vehicle ownership. This new community for aging gamers removes the stigma associated with gaming after 20 and expands the market into new, unexplored areas that give new relevancy for a pastime predetermined as being juvenile or weird for men or women with their own children to partake in.
Trend themes
Themes within the Sophisticated Arcade trend
Three behaviours holding the trend together01
Maturation of Gaming Culture
Increasing number of aging gamers create opportunities for the creation of games that appeal to this demographic.
02
Innovative Video Game Design
Creation of video games that mimic real life or provide exercise oriented games for fitness enthusiasts.
03
Gamer-Inspired Product Designs
Incorporating gaming culture into products such as engagement rings or concept cars.
Industry implications
What the Sophisticated Arcade trend means for industry
Where the trend changes the playbookFor
Video Game Industry
Opportunities for game designers to create content that appeals to diverse age ranges and interests within the gaming community.
For
Luxury Goods Industry
Creation of gold-plated or other luxury electronics for gaming enthusiasts.
For
Fitness Industry
Opportunities for creating products that get people moving while they play video games.
Trend signals
Trend signals for Sophisticated Arcade
Trend score 2.9 out of 10, from popularity 41%, activity 38%, freshness 8%.
Popularity41%
Activity38%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Sophisticated Arcade trend
6 featured examples from Sep 10, 2013 to Feb 10, 2014CategoryFashion
Gamer Engagement Rings
The Intendo Ring Makes a Promise From One Nerd to Another
The intersection of gaming and jewelry provides a disruptive innovation opportunity for the jewelry industry to create unique and appealing products for gamers.
CategoryLifestyle
8-Bit Booze Containers
The NES Cartridge Flasks Let You Get Your Game and Drink On
Opportunity for gaming accessory companies to diversify their product offerings with retro-themed merchandise.
CategoryAutos
Gamer-Designed Concept Coupes
The Honda Forza Civic Si Was Designed for Virtual Racers
Automotive companies can use crowdsourcing and virtual reality technology to create more personalized and innovative car designs for the market, giving them a competitive edge.
CategoryTech
Gold-Plated Gaming Consoles
The Gold-Plated Xbox One is All the Rage at Harrods Department Store
Disruptive innovation opportunity: Develop and market luxury gaming consoles using cutting-edge technology.
CategoryTech
Realist Video Games
'Always Sometimes Monsters' Mimics Real Life
Disruptive innovation opportunity for game developers to create realistic and immersive gaming experiences.
CategoryTech
Exercise-Oriented Gaming Systems
Goji Play Aims to Make Cardio More Engaging
Opportunity for disruptive innovation in manufacturing fitness equipment that incorporates gaming elements to make workouts more enjoyable.
