Category
Fashion
Scaled Restraint
Trend cluster
Category
Deceptive
Extravagance
Young DIYers knock off high-end jewelry for a feasible taste of luxury.
5.6
Trend score
Trend
What is the Deceptive Extravagance trend?
Deceptive Extravagance: As the luxury market continues to grow at an exponential rate, younger generations without the capacity to afford extravagant goods are taking to craft stores and thrift shops to create personal interpretations of high-end jewelry. Created with limited expertise, but well enough to pass briefly as precious in material, the move towards DIY luxury goods satisfies demand by the fashion-conscious to maintain a cost-effective pulse on trends while at the same time being able to incorporate personal accents for their own customized look and fit.
Trend themes
Themes within the Deceptive Extravagance trend
Three behaviours holding the trend together01
DIY Luxury
Younger generations are taking to craft stores and thrift shops to create personal interpretations of high-end jewelry, which satisfies demand by the fashion-conscious to maintain a cost-effective pulse on trends while being able to incorporate personal accents for their own customized look and fit.
02
Upcycling Old Accessories
DIY projects are showcasing how individuals can utilize ordinary material to add personalized touches to everyday jewelry, adding a distinct, customized touch to any run-of-the-mill accessory.
03
Affordable Trendy Jewelry
Creating your own jewelry on a budget not only saves money but it also gives you the opportunity to get creative and make something completely unique that looks practically identical to the original, opening up disruptive innovation opportunities for fashion businesses in creating affordable yet trendy jewelry.
Industry implications
What the Deceptive Extravagance trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry is being influenced by DIY projects showcasing personalized interpretations of high-end jewelry, as millennials and Gen Z seek out more affordable and unique options.
For
Crafts
The craft industry is growing as younger generations are taking up crafts to create personalized interpretations of high-end jewelry to satisfy their fashion needs.
For
Sustainability
Younger generations’ trend of upcycling and creating from ordinary household items and scrap materials opens up opportunities for sustainability-driven businesses hoping to capture the young, fashion-conscious market.
Trend signals
Trend signals for Deceptive Extravagance
Trend score 5.6 out of 10, from popularity 72%, activity 87%, freshness 8%.
Popularity72%
Activity87%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Deceptive Extravagance trend
10 featured examples from May 30, 2013 to May 7, 2014CategoryFashion
DIY Hex Nut Jewelry
Take a Trip to the Hardware Store for This DIY Bracelet Pictorial
The craft supplies industry can capitalize on the trend of DIY jewelry by offering a wide range of unconventional materials and tools.
CategoryFashion
DIY Rhinestone Cuffs
These DIY Gem Embellished Cuffs Add Character to a Spring Outfit
The arts and crafts industry can benefit from the growing trend of DIY jewelry making by offering various types of materials and tools to help consumers create their own unique pi…
CategoryFashion
Dangling Pearl Pendants
These DIY Asymmetrical Pearls are Perfect for Crafty Fashionistas
Disruptive innovation opportunity for businesses to leverage technology and customization to create unique and affordable jewelry options for consumers.
CategoryFashion
DIY Double-Sided Jewelry
These Double Pearl Earrings are Inspired by Dior
The fashion and accessories industry can integrate DIY jewelry trends in product design and marketing strategies.
CategoryFashion
Deceptively Decadent Paper Jewelry
This DIY Paper Jewelry is Cristian Lacroix-Inspired
Fashion designers can capitalize on the DIY paper accessory trend and offer affordable but fashionable items to their customers.
CategoryFashion
DIY Stylish Scarf Watches
These Scarf Watches Upcycle Old Timepieces into a Neat DIY Accessory
Fashion accessory brands can tap into the upcycling trend by offering DIY kits and tutorials for consumers to create their own scarf watches.
CategoryArt & Design
Cleverly Coiled Charms
These Captivating Handmade Charms are Made from Bent Wire
The handmade wire charm trend is a disruptive innovation opportunity for small-scale jewelry businesses looking to differentiate themselves from mass-produced jewelry retailers.
CategoryFashion
Retro Rhinestone Pendants
This DIY Vintage Statement Necklace is Ideal for Old School Fashionistas
Disruptive innovation opportunity: Establish a platform or app that offers step-by-step tutorials and resources for various DIY craft projects, including jewelry making.
CategoryFashion
Clay Bracelet Accents
This Accented Bangle Tutorial Adds Individuality to Ordinary Accessories
Brands and retailers can tap into the demand for personalized accessories by offering customization options for bangles and bracelets.
CategoryFashion
Crafty Curtain Ring Pendants
This DIY Statement Necklace is Perfect for Budget-Conscious Consumers
The fashion industry can leverage the trend of DIY statement necklaces and offer affordable and customizable accessories to budget-conscious consumers.
