When it comes to establishing a brand identity, there are certainly benefits associated with maintaining simplicity. Bagas Bravas packaging exercises this technique for a few good reasons that do well to represent the products and the company behind them.
David Matos worked to create effective containers and look for the goods of a farming settlement in the Portuguese mountains. With honey and walnuts as the primary commodities of the region, the designer chose a plain cylindrical jar and a plastic net bag for the products, respectively.
Bagas Bravas packaging successfully communicates the notion of purity with its white stickers and its elegant, direct and simple script. It's also this ink-on-paper and handwritten style that express a homemade image of goods that have been harvested with care.