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35 Fresh Product Packaging Designs

From Delectable Juicery Branding to Artful Seafood Branding

— August 14, 2014 — Marketing
When it comes to fresh product packaging, there are a few different categories that this collection looks to pinpoint. First, the packaging designs for perishable foods and second the few examples of products that might be prepackaged but look fresh enough that you do a double take.

Whether you're a believer or not, we are strongly influenced by packaging designs; when strolling the aisles in the grocery store it can be overwhelming with so many brands trying to grab your attention. These fresh product packaging designs put a distinct focus on getting our attention by using approachable colors and recycled materials, as a few examples. Fresh product packaging puts product details front and center to ensure that consumers get the right idea, which is being incorporated by prepackaged goods manufacturers as a way of garnering appeal.
6.9
Score
Popularity
Activity
Freshness
35
Squeezable Mayo Pouches
Squeezable Mayo Pouches
This Concept for My Own's Mayonnaise Subtly Emphasizes Health
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34
Indulgently Healthy Ice Creams
Indulgently Healthy Ice Creams
DF Mavens is Offering Delicious Dairy-Free Ice Cream Treats
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33
Condensed Egg Packaging
Condensed Egg Packaging
Pafylida Farm in Greece Uses a Compact Design
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32
Salvaged Smoothies
Salvaged Smoothies
Rejuce Uses Food Surpluses for Eco-Friendly Juices and Soups
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31
Vibrantly Flavorful Sardine Boxes
Vibrantly Flavorful Sardine Boxes
Catia Oliveira's Cicero Packaging Represents a World of Flavors
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30
Iced Coffee Cartons
Iced Coffee Cartons
The Blue Bottle Coffee Comes Packaged in a Milk Carton
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29
Typographic Dessert Cups
Typographic Dessert Cups
Packaging for Enough of a (Very) Good Thing is Refreshingly Light
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28
Wholesome Munchies Merchandizing
Wholesome Munchies Merchandizing
Luna Burgers Packaging Celebrates Healthiness in its Graphics
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27
Fresh Produce Packaging
Fresh Produce Packaging
The Whole Foods Packaging for Brooklyn Has Local and Regional Appeal
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26
Artful Seafood Branding
Artful Seafood Branding
Cicero Sardines' Packaging Features Underwater Life Illustrations
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25
Top Heavy Fruit Packaging
Top Heavy Fruit Packaging
LOVE EARTH Takes on a Slanted Shape
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24
Picturesque Ice Cream Branding
Picturesque Ice Cream Branding
The SPIN! Gelato Design Uses a Cute Frame for Details
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23
Oat-Based Smoothies
Oat-Based Smoothies
Oatworks Packaging Makes Its Healthy Oatmeal Smoothie Ingredients Exciting
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22
Aged Ice Cream Packaging
Aged Ice Cream Packaging
Premier Ice Cream Exudes an Updated Old-School Style
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21
Calorie-Controlled Meal Containers
Calorie-Controlled Meal Containers
The 360 Concept Packaging Contains 360 Calories Per Serving
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20
Uniquely Shaped Fruit Branding
Uniquely Shaped Fruit Branding
WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle
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19
Approachable Meat Merchandizing
Approachable Meat Merchandizing
Southern Pastures Lamb Packaging Has a Pleasant Masking Component
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18
All-Natural Baby Food
All-Natural Baby Food
Beech-Nut Brings Real Food for Babies That Taste Great
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17
Reactive Food Labels
Reactive Food Labels
These Food Expiration-Indicating Packaging Degrades With Spoiled Items
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16
Simply Lovely Labelling
Simply Lovely Labelling
Bagas Bravas Packaging Marks Each Product Clearly in Cursive
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15
Undulating Dairy Branding
Undulating Dairy Branding
Violet Hill Farm Cheese Packaging Emulates the Cows' Grazing Landscape
<
14
Serial Numbered Fruits
Serial Numbered Fruits
Limited Edition Gokusen Bananas are Being Sold in Japan
<
13
Literal Hand-Picked Packaging
Literal Hand-Picked Packaging
Fresh Picked Certified Organic by Allysha Bendik is Sustainable
<
12
Humanized Packaged Juices
Humanized Packaged Juices
Bunch Juice Company Has Named and Personalized Their Products
<
11
Funky Fruit Branding
Funky Fruit Branding
SunFeel Packaging Emphasizes the True Solar Exposure of its Farmed Foods
<
10
Fashionable Snack Packaging
Fashionable Snack Packaging
Emily Fruit Crisps Pouches Feature High-Fashion Fruit Prints
<
9
Artisan Chocolate Packaging
Artisan Chocolate Packaging
Les Recettes d'Atelier Takes Pride in its Contents
<
8
Categorized Juice Branding
Categorized Juice Branding
Roots & Bulbs Divides Nutrients into Informative Categories
<
7
Artisan Seafood Branding
Artisan Seafood Branding
The Sitka Salmon Shares Packaging is Artfully Illustrated
<
6
Versatile Health Food Packaging
Versatile Health Food Packaging
Containers for Plus Kitchen Foods Make Eating Healthy a Snap
<
5
Delectable Juicery Branding
Delectable Juicery Branding
This Fresh Juice Branding Identity is Healthy and Simple
<
4
Upscale Corner Store Packaging
Upscale Corner Store Packaging
This 7-Eleven Fast Food Packaging Gets a Typographic Treatment
<
3
Product-Outlining Packaging
Product-Outlining Packaging
Corella Meat Branding Indicates the Exact Cut of the Animal Inside
<
2
Implement-Patterned Packages
Implement-Patterned Packages
Cook Packaging Celebrates the Tools Necessary for Artistic Food Prep
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1
Coconut Shell Containers
Coconut Shell Containers
Botia Nests for Food Make Use of Organic Waste to Reduce Produce Losses
<