Roots & Bulbs swiftly recognized the development of juicing diets, and decided to open up a juice bar that catered to this form of healthy eating. Everything in their store is cold pressed, which helps keep in more nutrients from the fruits and vegetables.
To brand the store, Roots & Bulbs went with Robot Food based in the UK. The branding agency wanted to use a minimalist design for the packaging, and creatively separated the the categories of juice through letters, including "‘G’ for Greens, ‘C’ for Carrot and ‘A’ for Almond Milk," as stated on Lovely Package. The lettering also relates to symbols for vitamins, which helps to convey that healthy aesthetic for drinking Roots & Bulbs.