Sure, many people prefer to see the color and detail of the meat products that they're about to buy, but not everyone is comfortable with that sight. Southern Pastures lamb packaging caters to those who like to keep a little mystery surrounding their steak and their mutton, but it would also appeal to through-and-through carnivores.
The clear plastic wrapping of the shoulder and leg roasts has been enhanced with opaque colorful portions that cover about half of the product in neon green or bright orange. This treatment would certainly make the edibles stand out from the other competing items at the grocery store. Additionally, the Fluid studio opted for a more "provincial" identity with casual chalkboard-style text that's extremely approachable.