WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle

 - Jan 7, 2014
References: ma3agency & packagingoftheworld
In order to communicate a freshness and a purity about its contents, WTRMLN WTR packaging was done up to resemble a whole watermelon that's been reshaped to the form of a convenient container. MA3 Agency wanted to make the consumer feel as though he or she has simply stuck a straw through the hard shell of the large and fleshy fruit, so to gain access to the scrumptious succulent liquid inside.

The plastic bottles have been given labels that feature the familiar pattern of yellow and green streaks that you'd see on the smooth surface of the gourd. A pinky-red strip has been included to present text in clear fashion, and it mimics the juicy color of the beverage within. WTRMLN WTR packaging also includes drink pouches and a watermelon-printed cardboard box.