Trend cluster
Category

Generation
Hacking

Not quite ready to grow up, teen DIYers put their own spin on adult clothing.

School Supply ClutchesDIY Shoe EmbellishmentsRunway-Inspired DIY OuterwearGlittering DIY Statement NecklacesDIY Ribbon Strapped Dresses

Trend

What is the Generation Hacking trend?

Generation Hacking: As the maturation of children starts earlier and earlier as years pass, tweens and teens are becoming more accustomed to emphasizing their prowess for a grown-up lifestyle through creative expression via personal style. Wanting to be considered an adult, but still not ready to indeed grow up, younger generations are DIYing their own clothing to satisfy this desire to have their mature attitude acknowledged by personal and professional peers. This form of generation hacking blurs the line between juvenile and mature further to create an age-based limbo for those on both sides of the spectrum.

Trend themes

Themes within the Generation Hacking trend

Three behaviours holding the trend together
01

DIY Fashion Trend

The trend of DIY fashion is empowering to young people, who want to experiment as they look to create unique designs that appeal to their sensibilities.

02

Customization in Fashion

Customization is becoming a crucial part in fashion as it allows both businesses and customers to achieve desired styles at lower costs.

03

Affordable Luxury Fashion

Luxury fashion houses are moving towards creating affordable collections to cater to younger customers who want prestige but can't afford luxury prices.

Industry implications

What the Generation Hacking trend means for industry

Where the trend changes the playbook
For

Fashion Retail

Fashion retailers can cater to younger customers by offering DIY customization options on clothing items.

For

Crafts and Hobbies

Craft and hobby industries can take advantage of the popularity of DIY fashion by offering online tutorials and workshops for unique designs.

For

Consumer Electronics

Consumer electronics industries can tap into DIY fashion trend by creating personalized and customizable fashion software and tools.

Trend signals

Trend signals for Generation Hacking

Trend score 5.3 out of 10, from popularity 65%, activity 86%, freshness 8%.

Popularity65%
Activity86%
Freshness8%
Audience
10%Men
90%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America

Evidence

Examples of the Generation Hacking trend

6 featured examples from Oct 29, 2013 to Aug 29, 2014
School Supply Clutches
CategoryArt & Design

School Supply Clutches

The DIY Pencil Clutch is Perfect for Those Heading Back to School

Disruptive innovation opportunity: Create a platform or online community that connects individuals interested in crafts and DIY projects, fostering creativity and sharing of ideas.

DIY Shoe Embellishments
CategoryFashion

DIY Shoe Embellishments

These DIY Chain Boots are the Perfect Inspiration to Update Your Wardrobe

Disruptive Innovation Opportunity: Develop a subscription-based service that delivers a curated assortment of trendy shoe accessories to customers on a regular basis, allowing the…

Runway-Inspired DIY Outerwear
CategoryFashion

Runway-Inspired DIY Outerwear

The DIY Crystal Belted Coat is Couture for a Fraction of the Price

Fashion retailers can capitalize on the demand for affordable luxury by offering budget-friendly alternatives to high-end designer products.

Glittering DIY Statement Necklaces
CategoryFashion

Glittering DIY Statement Necklaces

The DIY Crystal Flare Necklace is a Must-Have Wardrobe Piece

Opportunity for disruptive innovation in providing a wide range of materials, tools, and resources for DIY jewelry making.

DIY Ribbon Strapped Dresses
CategoryArt & Design

DIY Ribbon Strapped Dresses

Add Colorful Ribbons to a Strapless Gown with This Simple DIY Activity

Disruptive innovation opportunity: Collaborate with designers and fashion brands to create a line of customizable dresses with ribbon strap options to cater to different body type…

Stylish Sequin Jacket Accents
CategoryArt & Design

Stylish Sequin Jacket Accents

These DIY Sequin Elbow Patches Turn Ordinary Tops into Fancy Designs

The fashion industry can capitalize on the trend of adding sequin accents to clothing by offering unique and visually impressive designs.